What are the responsibilities and job description for the Marketing Director position at Eskay Marketing?
Company Description
Eskay Marketing is a full-service digital marketing agency based in Fort Worth, TX. Since 2012, we have offered a variety of digital marketing services including SEO, SEM, Social Media Marketing, PPC, Copywriting, CRO, graphic design, web development, and video production. We strive to be an integral part of our clients' teams, providing expert services and support tailored to their needs.
Role Description
This is a full-time hybrid role for a Marketing Director at Eskay Marketing. The Marketing Director will oversee market planning, marketing management, market research, marketing strategies, and sales initiatives on a day-to-day basis. They will collaborate closely with the team to drive growth and achieve marketing objectives.
- Developing annual marketing strategies and plans.
- Creating or executing promotional campaigns.
- Managing the marketing budget.
- Overseeing marketing team members responsible for various segments or projects (e.g., content, search engine optimization, advertising, email, branding, PR, social media).
- Project management.
- Ensuring compliance with laws and regulations governing marketing efforts (e.g. SPAM, GDPR, private customer information).
- Excellent communication and interpersonal skills.
- Need to develop effective marketing campaigns and create content that is both engaging and informative.
- Strategic thinking and leadership to develop new ways to reach consumers and grow the business.
- Knowledge about current market trends.
- How to leverage social media, search engine optimization, and other tactics to promote a company’s products or services.
- Work well under pressure, flexibility, and meet deadlines
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Qualifications
- Market Planning, Marketing Management, and Market Research skills
- Proven experience in developing and implementing successful marketing strategies
- Skills in Marketing and Sales
- Strong leadership and team management abilities
- Excellent communication and interpersonal skills
- Analytical mindset with the ability to interpret data and trends
- Bachelor's degree in Marketing, Business, or related field