Practice Liaison

Illume Fertility, a leading fertility practice in the tri-state area providing an exceptional patient experience and cutting-edge treatments from an award-winning group of physicians and team to help patients achieve their fertility and family-building goals, is hiring a Practice Liaison.

The Practice Liaison will play a significant role in the development, implementation, and supervision of sales strategies, supporting tactics, and related personnel that will add to new patient and cycle growth for the company. The candidate is responsible for achieving high awareness, stimulating high usage and retention of the company services through effective ambassadorship, coaching, communication of differentiating treatment features and benefits, while quickly leveraging competitive opportunities, expertly navigating and taking ownership of geographic locations, and maximizing success given an array of market factors. In addition, this person will work closely with and report to the Director of Marketing and Sales to ensure assigned targets and metrics are achieved consistently, both referring and internal providers’ needs are met and exceeded, and messaging across all initiatives are unified and thoroughly executed in the highest professional manner. 

Candidate will largely be responsible for driving referral growth from a specific, but not limited, set of professional healthcare accounts (OBGYNs, oncologists, urologists, primary care physicians and practitioners), with an emphasis on inclusive care and sensitivity to the needs of all patients seeking family building options and treatment. The candidate will be accountable for territory scalability, with assignments spanning parts of Connecticut and New York.

The ideal candidate will possess creative and astute problem-solving skills, demonstrate excellent communication and highly professional business acumen, and exude strong leadership while focusing on the individualistic nature of our core mission, serving our local communities with compassion and care throughout their family building journey. The candidate must be able to coordinate activity as necessary with all key Illume staff including partners, employee physicians, nurses, embryologists, human resources, legal, accounting, and others critical to effective business development and enhancement of the patient treatment cycle and experience.

Essential Duties and Responsibilities:

Business Development

• Maximize internal and external sales and marketing opportunities
• Day-to-day strategy implementation, monitor and report effectiveness and impact
• Maintain relationships with high volume existing referral sources, establishes new connections yielding value and growth
• Leverages value-added opportunities to drive differentiation and expansion
• Works collaboratively with industry (national, regional and local community networks & centers) for mutual benefit

Market Analysis and Product Management

• Monitors utilization, market share, demographic trends, customer satisfaction
• Understands services, products, features, benefits of different ART (assisted reproductive technology) procedures

Qualifications, Requirements, Compensation

Education: Bachelor’s Degree or 5-7 years of relevant sales and marketing experience

Experience: 2-3 years healthcare sales, 2-3 years marketing

Technical: Strong oral, written, and presentation skills. Fluent with Word, Excel, and PowerPoint as well as other pharmaceutical/healthcare reporting platforms and systems, EMRs/CRMs

Travel: 25% non-local and local to industry events and conferences.

• Compensation: $95-105K Base salary, performance-based quarterly bonus, car allowance