Activations Specialist

IW Group, Ad Age's 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural, and cross-generational solutions for our clients. We have a dynamic team spread across our offices in Los Angeles, San Francisco, and New York, as well as virtual locations. We are always looking for talented, creative, and fun people to join our team. Our team members are dynamic and create opportunities to connect with audiences through press, social influences, events, partnerships, advertising, and more!

We are seeking a dedicated and proactive production professional to join our team in the heart of New York. As an Activation Specialist, you will play a pivotal role in leading key event/video/photo productions related to reDEFINE accounts. Your responsibilities will include developing production/project schedules, overseeing project budgets, managing/expanding vendor contacts, creating detailed execution materials, building staffing plans, executing client events/shoots, and building a reDEFINE production function that focuses on activations/nimble digital video/photography.

ESSENTIAL FUNCTIONS:

Duties/Responsibilities:

• Project management | 80-percent of time will be spent supporting Suntory client needs | 20-percent of time will be supporting other reDEFINE client needs
• Budget management | crafting and maintaining campaign budgets
• Vendor management | organize and expand vendor lists to maximize cross-country reach/include new skillsets (such as street teams, animators, etc.)
• Production planning and execution | develop detailed planning documents and manage coordination/onsite execution for events, video/photoshoots, etc.
• Team support | be a cross-functional resource that works across all reDEFINE team members

OTHER FUNCTIONS:

• Bring energy and excitement to team brainstorms
• Challenge the team with new ideas and stand up for beliefs
• Develop new team/agency functions – specifically focused on nimble/event productions
• Build a long-term plan to expand reDEFINE’s capabilities across markets

MINIMUM JOB REQUIRMENTS:

Education:

• Bachelor’s or vocational degree from a fully accredited college or university.

Experience:

• Experience leading experiential brand campaigns/events
• Ability to role model the agency’s vision and connect it to client’s goals.
• Minimum of 4 years professional work experience.

Knowledge, Skills, and Abilities:

• Possess excellent team relations skills, shows empathy, and values authentic relationships.
• Excellent communication skills (verbal, written and editing).
• Must possess good organizational skills, demonstrated initiative, flexibility, sound judgment and a positive attitude.
• Ability to multi-task and effectively manage deadlines.
• Proficiency in basic software (i.e., Google Suite) and social media platforms.
• Commitment to producing the best work possible (aka willing to work long hours when necessary).
• Must be willing and able to travel.
• A sense of humor; flexibility.

COMPANY CULTURE:

• Connectors: IW Group is a company founded with community at our core. We believe in building meaningful community and encourage teams to connect with causes and missions that fuel their passions.
• Foodies: You can often find our teams sharing a meal. We love to explore new cultures and experiences through food. When we are in-office together, Tuesday through Thursday, IW Group sponsors lunch catered by a different local restaurant.
• Explorers: IW Group encourages teams to follow their creative hunches. Whether it be testing new tech, visiting edgy art galleries, or discovering local coffeeshops, we want our teams to stay constantly curious.
• Entrepreneurs: We have a strong entrepreneurial spirit! We encourage teams to drive new initiatives, work with growing startups, and drive their own growth with the company.

SUCCESS FACTORS:

• Passion for work and IW Group service offerings.
• Work well as part of a team, with a diverse array of people.
• Cultural awareness, acuity, and sensitivity.
• Flexibility.
• Ability to work under pressure and manage stress efficiently.
• Highly motivated.
• Demonstrate sound work ethic.
• Ability to understand other people's points of view and accept constructive criticism.

HYBRID WORK MODEL:

• This role does not require contractor to work from the IW Group office in Los Angeles, but will require travel off-site to conduct venue checks, vendor pick-ups, and event executions (as well as other necessary tasks that are required to produce successful events).

PHYSICAL DEMANDS:

• While performing the responsibilities of this role, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.
• These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of this role.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this role.