Director, Demand Generation and Digital Marketing

Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats.

Where we are now

Immersive Labs was founded in 2017, from a cargo container in Bristol, UK we’ve grown to over 300 employees, announced funding of more than $180 million and been voted a Best place to work for the last 3 years running! We are trusted by the world’s largest organizations Citi, Pfizer and Humana to measure, map to risk, and optimize the human cyber abilities of their entire workforce.

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Director, Demand Generation and Digital Marketing

Due to the rapid growth of our marketing team, we are looking for a Director of Global Demand Generation. You'll report into the Vice-President of Global Revenue Marketing and be a key part of the marketing leadership team.

You will own the development and execution of our global demand creation Top-of-Funnel programs, allocate and manage our digital marketing budget and provide strategic guidance and leadership to our marketers with the aim of creating net-new sales opportunities, accelerating growth and increasing brand awareness to drive leads for Immersive Labs products and services.

If you like working with people from different cultures and backgrounds helping them to meet their goals and objectives we’ll welcome you and support your development.

Your main responsibilities (we're scaling fast, so these may change as we grow) :

• Develop and execute a comprehensive global top-of-funnel demand strategy to drive lead generation in our key regions and segments globally.
• Manage the execution of digital marketing channels, including all paid media (paid search, display, social) to maximize engagement and efficient use of spend.
• Design and implement a set of global nurture programs focused on educating prospects and moving them through the buyer journey.
• Optimize our Account Based Marketing (ABM) programs targeting our highest opportunity prospects in collaboration with sales, ensuring alignment on messaging, targeting and account engagement.
• Track and report on performance, lead quality and conversion rates using data-driven insights to make recommendations for optimization and improvement.

You should apply if you have :

Immersive Labs’ growth has been fuelled by our values that underpin everything we do, here's how they relate to this role :

We are innovators and market-creators, constantly moving forward to achieve results in support of our mission.

We are passionate about creating an environment of inclusion and respect for our employees, customers and partners, everyone has opportunities to thrive.

We seek to develop deep relationships with our customers to help them achieve their business outcomes.

We are a talented global team working together to achieve our vision.

Benefits :

Find out more at

https : / / careers.immersivelabs.com

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