What are the responsibilities and job description for the Director, Demand Generation and Digital Marketing position at Immersive Labs?
Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats.
https : / / www.immersivelabs.com / why-immersive-labs
Where we are now
Immersive Labs was founded in 2017, from a cargo container in Bristol, UK we've grown to over 300 employees, announced funding of more than $180 million and been voted a Best place to work for the last 3 years running! We are trusted by the world's largest organizations Citi, Pfizer and Humana to measure, map to risk, and optimize the human cyber abilities of their entire workforce.
https : / / careers.immersivelabs.com / our-story /
We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.
Director, Demand Generation and Digital Marketing
Due to the rapid growth of our marketing team, we are looking for a Director of Global Demand Generation. You'll report into the Vice-President of Global Revenue Marketing and be a key part of the marketing leadership team.
You will own the development and execution of our global demand creation Top-of-Funnel programs, allocate and manage our digital marketing budget and provide strategic guidance and leadership to our marketers with the aim of creating net-new sales opportunities, accelerating growth and increasing brand awareness to drive leads for Immersive Labs products and services.
If you like working with people from different cultures and backgrounds helping them to meet their goals and objectives we'll welcome you and support your development.
In addition, this is an incredible opportunity to help the Cyber industry understand a brand-new class of cyber risk reduction and workforce readiness! You will have the opportunity to genuinely shape an emerging industry change and market category.
Your main responsibilities (we're scaling fast, so these may change as we grow) :
- Develop and execute a comprehensive global top-of-funnel demand strategy to drive lead generation in our key regions and segments globally
- Manage the execution of digital marketing channels, including all paid media (paid search, display, social) to maximize engagement and efficient use of spend
- Design and implement a set of global nurture programs focused on educating prospects and moving them through the buyer journey
- Optimize our Account Based Marketing (ABM) programs targeting our highest opportunity prospects in collaboration with sales, ensuring alignment on messaging, targeting and account engagement
- Track and report on performance, lead quality and conversion rates using data driven insights to make recommendations for optimization and improvement
You should apply if you have (we know it's tough, but please try to avoid the confidence gap. You don't have to match all the listed requirements exactly to be considered for this role) :
Immersive Labs' growth has been fuelled by our values that underpin everything we do, here's how they relate to this role :
If you would like to read more about what you can expect from our recruitment process, you can visit our dedicated interview process page.
As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work :
Find out more at https : / / careers.immersivelabs.com