Marketing Manager

Impact Medical is a leader in the field of Part B billing in long-term care facilities across 15 states in the Midwest. We specialize in providing nursing home residents with disposable medical goods, including wound care dressings, tracheostomy, urology, colostomy, and enteral feeding supplies. Impact Medical has experienced rapid growth since our founding in April 2014 and is looking for people to join us in our company’s next chapter of growth.

Position Summary:
This position is responsible for developing, implementing, and overseeing the marketing strategy for Impact Medical’s targeted efforts aimed at key audiences and personas. The most successful candidate will build brand awareness around Impact Medical’s unique value propositions and support lead generation efforts using social media, the company website, email campaigns, blogs, and other tools. This position offers room for exponential growth and leadership opportunities within the organization.
The ideal candidate for this role has exceptional written and verbal communication skills, unmatched attention to detail, has experience building digital marketing strategies from the ground up, and will thrive in a hard-working, high-stakes environment where personal accountability and seamless teamwork coexist.

Essential Duties:

• Develop, implement, and oversee Impact Medical’s marketing plan and strategy.
• Design marketing materials for Impact Medical, such as flyers, brochures, event invitations, and other marketing needs.
• Maintain a social media presence for Impact Medical. This includes creating topics, deciding which platforms to utilize, and how often to post.
• Work with external marketing vendors to provide deliverables.
• Maintain the company website including image and content updates.
• Assist with internal and external companywide events.

• Consistently communicate marketing plan and strategy internally to the sales team and leadership.
• Support lead generation efforts.
• Implement client appreciation initiatives.
• Organize company conferences, trade shows and events.
• Maintain and develop Impact Medical’s library of marketing deliverables.
• Create a strategy for placing Impact Medical into magazines, websites, journals as an industry expert and thought leader.
• Manage and properly respond to internal and external correspondence through excellent oral and written communication skills.
• Prepare client facing reports and deliverables.
• All other duties as assigned.

Essential Education, Knowledge, and Experience:

• Bachelor's degree in business, marketing, communications, or equivalent experience.
• 3-5 years of experience in email campaign development and execution, social media, CRM management, targeted advertising campaign management.
• Proven experience with traditional, digital, and social media campaigns, content, and materials.
• Knowledge of and experience in marketing strategies and graphic design; experience with digital and data-focused technologies and best practices for campaigns across multiple platforms.
• Demonstrated project management skills; highly organized, with exceptional attention to detail.
• Proficient in MS Outlook, Word, Excel, PowerPoint, and other desktop publishing platforms such as Adobe Creative Suite, Canva, WordPress, MailChimp or similar email platforms, and social media.
• Superior writing and content development skills across a variety of formats and styles.
• Critical thinker and enjoys solving problems.
• Strong planning, organizational, and time management skills.
• Professional integrity and sense of responsibility and accountability.
• Thrives in a team-oriented and fast-paced working environment.
• Travel to trade shows or company events approx. 10%

Benefits
At Impact Medical, we invest in our employees by offering unlimited opportunities for advancement, a full benefits package, including health, dental, vision, company-provided life and disability insurance, and matching 401k, competitive pay, and incentive programs.

Impact Medical is committed to providing equal employment opportunities and will consider all qualified applicants for employment without regard to race, color, religion, sex, age, pregnancy, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, national origin, or any other legally protected status.