What are the responsibilities and job description for the Marketing Specialist position at Impact Promotions?
Overview
At Impact Promotions, we value personal connections and meaningful
face-to-face interactions. Our mailers go beyond the standard approach by incorporating a personalized touch—featuring QR codes that link to videos from your sales or service managers. This creates a direct connection with your customers, bringing the dealership experience straight into their homes.
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating compelling content that drives engagement and growth. This role requires a blend of creativity and analytical skills to develop effective marketing strategies that resonate with our target audience.
Responsibilities
- Develop and implement comprehensive marketing strategies to enhance brand awareness and drive customer engagement.
- Create, edit, and manage high-quality content across various platforms, including blogs, social media, and email campaigns.
- Utilize performance marketing techniques to optimize campaigns and improve conversion rates.
- Conduct market research and analyze trends to inform marketing decisions and identify new opportunities.
- Collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.
- Manage advertising sales initiatives, including budget tracking and performance analysis.
- Monitor and report on the effectiveness of marketing campaigns using analytics tools, making data-driven recommendations for improvements.
- Maintain the company website using WordPress, ensuring content is up-to-date and aligned with marketing goals.
Skills
- Proven experience in digital marketing, with a focus on advertising sales and performance marketing.
- Strong copywriting skills with the ability to create engaging content tailored to various audiences.
- Proficiency in Google Analytics and other analytics tools to track campaign performance.
- Familiarity with WordPress for website management and content updates.
- Excellent understanding of market trends and consumer behavior.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Creative mindset with a keen eye for detail, ensuring high-quality output in all marketing materials.
If you are passionate about marketing and eager to make an impact within a growing organization, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $77,115.00 - $82,399.00 per year
Benefits:
- 401(k)
- Health insurance
Schedule:
- 8 hour shift
Ability to Commute:
- White Plains, NY 10601 (Preferred)
Ability to Relocate:
- White Plains, NY 10601: Relocate before starting work (Preferred)
Work Location: In person
Salary : $77,115 - $82,399