Senior Marketing & Growth Specialist

Job Title: Senior Marketing & Growth Specialist

Location: Edison, NJ 08837

Industry: Computers and Electronics Manufacturing

Position Overview:

We are looking for a Senior Growth Marketing Specialist who can take ownership of our digital marketing efforts, with a strong focus on SEO, PPC campaign management, performance marketing, and Omni-channel strategy. This role requires someone who can hit the ground running—someone who not only executes but also strategizes, optimizes, and drives measurable business results for our diverse portfolio of brands.

The ideal candidate will have the ability to integrate marketing efforts across multiple channels, including digital, email, social media, and offline marketing, ensuring a seamless and consistent brand experience. We need someone who can get their hands dirty while maintaining a broad marketing perspective, understanding how all the elements tie together to drive growth.

You will be responsible for managing marketing budgets, ensuring efficient fund allocation, and optimizing digital channels to maximize ROI and customer acquisition. The ideal candidate will excel in PPC, SEO, CRO, UX design principles, and be experienced in orchestrating Omni-channel campaigns to enhance customer engagement and retention.

Key Responsibilities

Omni-Channel Marketing & Strategy

• Develop and implement integrated marketing strategies across digital, email, social media, content marketing, and offline channels.
• Ensure a seamless customer journey by aligning messaging and branding across all touchpoints.
• Leverage data and customer insights to refine audience segmentation and personalization.
• Coordinate with internal teams to synchronize marketing efforts across platforms and channels.

Paid Search & PPC Campaign Management

• Develop, execute, and optimize PPC campaigns across Google Ads, Bing, and social media platforms.
• Manage and track marketing spend, ensuring funds are allocated efficiently for maximum ROI.
• Continuously test and refine ad creatives, targeting, and bidding strategies.
• Conduct in-depth keyword research and competitive analysis to enhance campaign performance.

SEO & Content Strategy

• Lead and implement SEO strategies to improve organic rankings and site visibility.
• Work with content teams to develop high-quality, optimized content for search engines and users.
• Monitor and improve on-page and technical SEO, including site structure, page speed, and schema markup.
• Conduct keyword research and competitor monitoring to identify opportunities for growth.

Website Optimization & D2C Channel Growth

• Optimize website user experience to increase conversion rates and customer retention.
• Implement A/B testing and CRO strategies to improve performance across landing pages and product pages.
• Work closely with developers to ensure site speed, mobile usability, and overall website performance.

Analytics & Reporting

• Set up and maintain tracking for Google Analytics, Google Tag Manager, and conversion tracking tools.
• Analyze data and provide insights on campaign performance, audience behavior, and ROI.
• Create clear and actionable weekly/monthly reports with recommendations for optimization.

Qualifications:

• Proven track record of growth with hands-on experience in PPC, SEO on the Shopify Platform across multiple brands, demonstrating a strong understanding of Google Ads, campaign strategy, and data analytics.
• Strong experience in Omni-channel marketing, demonstrating an ability to integrate and align campaigns across multiple platforms for a cohesive brand experience.
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs), CRO platforms (e.g., Microsoft Clarity, Hotjar), A/B testing tools, and Google Analytics.
• Demonstrated experience in driving D2C growth through digital strategies for a portfolio of brands.
• Strong analytical skills with the ability to interpret data and apply insights to decision-making across multiple brands.
• Excellent communication skills for effective collaboration between the brands’ Buyers, R&D, and marketing teams within a multi-brand environment.
• Self-motivated and detail-oriented, with a commitment to staying updated on industry trends and best practices.

We are looking for someone who can think big, execute fast, and connect the dots across all marketing channels. If you thrive in a fast-paced, performance-driven environment, we’d love to hear from you!

Job Type: Full-time

Pay: $90,000.00 - $130,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift

Work Location: In person