What are the responsibilities and job description for the Digital Marketing Specialist position at In2u Hr?
Role Description
The Digital Marketing Specialist is responsible for helping maintain a brand by working on marketing campaigns. The digital marketing specialist will develop content, including photos and videos and will also partner with outside marketing prospects to grow overall consumer engagement, raise brand awareness, and increase sales conversion. They will also be working cross functionally and closely with various teams including but not limited to sales, creative and ecommerce.
Roles & Responsibilities
- Develop digital media strategies with business goals aligned with the brand's vision
- Create digital content including photo, videos and etc
- Run day to day social media channels to ensure best practices are being used.
- Improve customer engagement using various marketing strategies
- Research digital content trends and competitors' channels
- Brainstorms new and creative growth strategies through digital marketing
- Plans can executes all social media, email and AD campaigns
- Assist on content ideation and develop all social media content
- Identify marketing opportunities through social listening
- Assist in analyzing marketing data to help shape future marketing strategies
- Identify the target influencer persona based on the brand's voice, current target market, niche, and product / service focus
- Collaborates with agencies and vendor partners
- Create and implement influencer marketing strategies that are in line with the overall marketing goals
- Responsibilities include handling influencer & affiliate partnerships, contract negotiations, feedback provision
Qualifications
