What are the responsibilities and job description for the Digital Marketing Specialist- 1691970 position at IN2U?
Job Description
Job Description
Role Description
The Digital Marketing Specialist is responsible for helping maintain a brand by working on marketing campaigns. The digital marketing specialist will develop content, including photos and videos and will also partner with outside marketing prospects to grow overall consumer engagement, raise brand awareness, and increase sales conversion. They will also be working cross functionally and closely with various teams including but not limited to sales, creative and ecommerce.
Roles & Responsibilities
Develop digital media strategies with business goals aligned with the brands vision
Create digital content including photo, videos and etc
Run day to day social media channels to ensure best practices are being used.
Improve customer engagement using various marketing strategies
Research digital content trends and competitors channels
Brainstorms new and creative growth strategies through digital marketing
Plans can executes all social media, email and AD campaigns
Assist on content ideation and develop all social media content
Identify marketing opportunities through social listening
Assist in analyzing marketing data to help shape future marketing strategies
Identify the target influencer persona based on the brands voice, current target market, niche, and product / service focus
Collaborates with agencies and vendor partners
Create and implement influencer marketing strategies that are in line with the overall marketing goals
Responsibilities include handling influencer & affiliate partnerships, contract negotiations, feedback provision
Qualifications
1~3 years relevant working experience in social media management and analytics
Ability to film, edit, and create contents
Excellent writing and communication skills and strong presentation
Highly proficient in all social media channels (IG, FB, TikTok, Youtube)
Ability to partner and communicate with cross-functional teams
Creative thinker who can brainstorm innovative ideas
Ability to juggle the multiple tasks, projects, and strong prioritization skills to meet deadlines
