Brand Strategist

About Inbox:

We solve for the future of work by creating modular, flexible solutions that transform any workspace. From private meeting areas to collaborative zones, our innovative designs optimize spaces for the evolving needs of modern workplaces. Our solutions are faster, more sustainable, and more efficient than traditional construction, offering unparalleled value for businesses. Headquartered in Vancouver, we are rapidly expanding across North America, bringing smarter workspace solutions to forward-thinking companies.

Inbox is led by a group of experienced start-up entrepreneurs who are working in and on the business day to day. Our mighty team, is intrinsically motivated and emotionally intelligent. We are the type of people who courageously seize opportunities to change the world for the better. Our north star as an organization is to solve problems that create value, together. Evolving spaces for the future of work.

About the Role

As Brand Strategist, you will play a crucial role in shaping and maintaining the identity of our brand. You’ll be responsible for driving brand awareness, ensuring message consistency, and developing strategies that align with our business goals. Working closely with cross-functional teams, you’ll oversee the execution of campaigns that enhance customer perception, foster loyalty, and drive growth. This role demands creativity, strategic thinking, and a deep understanding of market dynamics to position the brand effectively in the competitive landscape.

Key Responsibilities:

• Brand Strategy Development: Create and implement a comprehensive brand strategy aligned with the company’s objectives.
• Campaign Management: Plan and execute marketing campaigns in coordination with Growth Marketing team that build brand awareness and drive customer engagement.
• Consistency: Ensure brand guidelines are adhered to across all communication channels and marketing materials.
• Market Research: Conduct competitive analysis and stay updated on industry trends to identify opportunities for brand positioning.
• Partnerships: Collaborate with internal teams, agencies, and external partners to ensure seamless execution of branding initiatives.
• Performance Metrics: Track and analyze campaign performance, providing actionable insights to optimize future strategies.
• Content Oversight: Lead the creation and curation of content that reflects the brand’s voice and values.
• Customer Insights: Leverage customer feedback and data to refine brand messaging and enhance customer experience.

Requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience: Proven experience (5-7 years) in brand management, marketing, or a similar role.
• Skills:
  • Strong understanding of branding principles and market positioning.
  • Exceptional communication and storytelling abilities.
  • Proficiency in digital marketing tools, analytics platforms, and design software (e.g., Adobe Creative Suite).
  • Project management skills with the ability to manage multiple initiatives simultaneously.
• Qualities:
  • Creative thinker with a data-driven mindset.
  • Detail-oriented and highly organized.
  • Strong collaborative skills and ability to lead cross-functional teams.
  • Goal oriented and driven to deliver targets
  • Happy to dive into the detail and get your hands dirty
• Preferred: Experience in office furniture, working with both B2B and B2C audiences.

Benefits of working at Inbox Design:

• Competitive Salary
• Your voice will be heard and you will have influence within the company. You’ll get to experience the results of your work.
• 24/7 access to modern office space located in Mount Pleasant, Vancouver
• Hybrid working environment (remote and in-office)
• Access to marketing training & courses
• Work directly with the founders and the small team, who will be invested in your personal growth and development
• The Inbox culture is a balance of high challenge to help you reach your potential and the support necessary to encourage you and help you develop your business skills.