What are the responsibilities and job description for the Experience Strategist position at Inclusively?
Inclusively is partnering with an insurance technology company to hire a Experience Strategist. **Please note: this role is NOT an internal position with Inclusively but with the partner company.**
ABOUT INCLUSIVELY:
Inclusively is a digital tech platform that empowers job seekers with disabilities, caregivers, and veterans by using Success Enablers–accommodations and personalized workplace modifications that help all job seekers reach their full potential and excel. This includes all disabilities under the ADA, including mental health conditions (e.g. anxiety, depression, PTSD), chronic illnesses (e.g. diabetes, Long COVID), and neurodivergence (e.g. autism, ADHD).
Create your profile, select Success Enablers, and connect to jobs from our partnered employers who are committed to creating diverse and inclusive teams. When registering, you must acknowledge that this platform is for people with disabilities, caregivers, and veterans. However, Inclusively does not require candidates to disclose their specific disability to join the platform.
YOUR RESPONSIBILITIES:
- Develop CRM strategies that identify, capture, and nurture consumers across their entire journey with a brand, creating experiences that span across a range of channels, including web, email, mobile, direct mail, and social.
- Conduct primary research and analyze findings from third-party research, mining for insights that help inform strategic plans and creative briefs.
- Develop creative briefs, brief internal creative teams, and work with them to inspire great work.
- Devise content and communication strategies that personalize at scale to engage different types of customers.
- Perform current state analyses including but not limited to market analyses and competitive analyses.
- Work collaboratively with the Marketing Sciences team to establish measurement and optimization plans.
- Set business rules for integrated campaigns and communicate rules to internal technology teams.
- Collaborate closely with other vendors and agency partners to ensure strategic consistency across program elements.
- Present strategic recommendations to agency and client stakeholders.
REQUIRED SKILLS:
- Bachelor’s Degree in related field.
- 2 years of experience in strategic planning (with a brand, at an agency or similar)
- Ability to thrive in a fast-paced environment, managing multiple projects with various deadlines simultaneously.
- Proficient in Microsoft Office and development of PowerPoint or Keynote presentations.
- Excellent writing and editing skills with strict attention to detail.
Salary : $70,000 - $84,000
