What are the responsibilities and job description for the Consumer Insights Manager, Walmart Team position at INCPG?
Seeking a smaller team environment where your strategies & decisions matter? Interested in an organization that doesn't have the red tape & bulk of a large company customer team? Great opportunity with a very straight forward well run organization, established in their category, and growing through acquisition.
Manager, Consumer Insights - Walmart Team
LOCATION : Bentonville, AR - Must already be located in Bentonville! No relocation available!
REPORTS TO VP Consumer Insights
KEY RESPONSIBILITIES
- Act as lead Walmart contact for Strategy
- Provide Category & Analytical support to Account Managers
- Work with Sales, Insights, and Marketing to develop sales stories to support initiatives, new items, and category improvements
- Explore new opportunities for brand and category growth utilizing WalMart & Sam's initiatives
- Share responsibilities with Walmart Team
- Provide ongoing communication with VP in regards to everyday growth
- Provide regular reporting
- Penetrate and develop relationships within Walmart
- Assist the Account Sales group in identifying market / customer opportunities and communicate this information to Accounts
- Analyze Walmart business on a daily / weekly basis
- Develop category reviews that will be leveraged to grow company and total category sales at Walmart
- Identify sales opportunities and develop solutions for item distribution, promotion, pricing, and shelf placement
- Prepare clear and concise presentations to inform Walmart of business / consumer trends, existing opportunities and solutions for growth
- Provide new item tracking and analysis
- Lead projects and annual category reviews
- Be the main contact for consumer trends and shopper insights
- Direct and assist for plan-o-gram design, distribution fills and opportunity gaps
- Work on growth opportunities
- Participate in planning sessions with Account Director & VP Shopper & Category
- Conduct market visits that include meetings with the broker and retail audits
- Work with Marketing, Customer Marketing, Insights, and Category Management to identify opportunities
- Work with Marketing Research to analyze, recap, and disseminate research findings
- Attend account calls as appropriate
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