What are the responsibilities and job description for the VP, Performance Marketing / Director, Paid Media & Growth position at Incredible Health?
Do you thrive on optimizing marketing strategies and scaling existing programs to drive growth? Are you passionate about expanding a business into new markets and professions? Do you enjoy building and refining processes that improve performance, enhance collaboration, and create a better experience for users?
We're looking for a strategic and hands-on leader to drive growth in our expanding healthcare recruitment marketplace. You'll have the opportunity to evolve and optimize existing strategies, tactics, and channels leveraging data, experimentation, and cross-functional collaboration to scale our impact. If you love solving complex problems, rolling up your sleeves to refine marketing strategies, and leading a team to drive measurable results, we'd love to hear from you.
Responsibilities :
- Build, lead, and coach the Paid Acquisition team, one of the critical pillars of our healthcare professional / user acquisition growth program. Also lead social media, organic marketing, and email marketing if you're interested.
- Own Incredible Health"s talent marketing strategy across online and offline channels, including establishing quarterly roadmaps and OKRs.
- Work with Analytics and Finance to develop a system for tracking and visualizing marketing KPIs.
- Establish reliable troubleshooting, testing, and reporting processes and infrastructure for the marketing team.
- Own the people management and partner strategy for the talent marketing team, including hiring, onboarding, training, and professional development. The team includes channel managers and social media managers, and key vendors and partners.
- Build our talent marketing operational superpowers, including improving new market launch processes and workflows, creating dashboards to track OKRs, improving testing and experimentation speed, improving our cross functional reporting and communication processes, improving marketing costs per hire, and increasing our talent growth volume in both established and new markets.
- Identify and solve issues, frictions, and bottlenecks that are impeding talent growth across our channels while identifying new opportunities and channels to drive incremental talent growth.
- Work with teams cross functionally (internally and externally) to address opportunities to increase talent acquisition, including creating a plan and timeline to implement solutions. Align processes and workflows internally with other teams.
- Collaborate closely with product, engineering, data, finance, sales and customer success teams to automate and implement key processes.
- Consider goals and metrics in collaboration with the CEO, CFO and other senior leaders.
- Be an active leader of Incredible Health"s marketing team, having a say in the most important strategic decisions.
- Report directly to the CEO.
You might be the one we're looking for if you have a track record of :
Working here is awesome because :
About Incredible Health
Incredible Health is the fastest-growing, venture-backed career marketplace for healthcare workers. Our software and service help healthcare workers like nurses find and do their best work. We're using technology to give healthcare recruiting a much-needed speed and quality boost while solving the number one problem of our hospital partners - how to get the permanent staff they need. Our vision is to help healthcare workers live better lives. We're backed by top venture firms and we're growing and moving fast.
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