Marketing Data Analyst

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands.

PetPlace, a subsidiary of IPH, is building a digital first pet e-commerce platform with the aim of connecting key market services such as adoption, lost pet and insurance to make pet care easy.

Job Summary

PetPlace is seeking a Marketing Data Analyst to join our team and reporting to the Digital Marketing Manager. You will play a key role in analyzing and optimizing the performance of marketing campaigns and web initiatives across our B2B and B2C platforms.

In this role, you will measure the impact of integrated marketing efforts, track key performance indicators (KPIs), and provide actionable insights to enhance campaign and web performance. Using your expertise in data analysis and visualization tools, you’ll help inform strategies that connect pet parents with our services, ultimately improving the well-being of pets everywhere.

If you’re excited to combine your analytical skills with your love for pets, we’d love to hear from you!

Job Location: Remote (US), excluding MA, CA, WA, HI, AK, CO, CT, MT, NJ, NY

Main Responsibilities

• Develops and maintains performance reports and dashboards on website, campaign and funnel performance and reports to stakeholders on a regular cadence. Analyze performance and provide thoughtful recommendations for optimizations.
• Responsible for tracking, reporting, and analyzing the performance of marketing and web activities, ad-hoc analytic requests, and development and automation of regular reports.
• Analyzes customer data using database queries (SQL), spreadsheet (Excel) models, web analytics tools (Google Analytics, Tableau etc), data warehouse (Snowflake) and campaign management software tools.
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
• Ability to evaluate data and translate into business insights to inform strategy across key company initiatives.
• Supports continued improvement of channel attribution capabilities and reporting.
• Collaborate across teams to analyze marketing campaign performance to grow audiences and revenue across all platforms including but not limited to Google Ads, Meta Ads, Bing, and TikTok Ads.
  
  

Qualifications

• Bachelor’s degree in marketing, business, statistics/analytics or related field required
• 3-5 years of work experience in marketing research, statistical or data analysis
• Experience in the pet insurance industry is highly desirable.
• Experience growing revenues and measuring media impact metrics required
• Excellent digital aptitude, significant familiarity with ad ops technology, and affiliate tracking and management tools.
• Excellent organizational, communication, presentation and analytical skills
• Proficiency in Google Analytics, Looker Studio, BigQuery, SQL, Data Layer Implementations, and Microsoft PowerBI,
• Demonstrated understanding of marketing and web KPIs (CTR, ROI, CVR, CAC, MAU) preferred
• Proven ability in handling concurrent projects with attention to detail and accuracy
  
  

Competencies (skills And Abilities)

• Business Health Analysis
• Evaluate and understand contributions to business revenue across key audiences, including species, buyer type, order type, product category, and more.
• Support strategic planning of discount strategy by understanding high performing discount strategies across audiences and timelines.
  
  

• Analysis of Marketing Programs
• Develops, manages, and monitors reporting deliverables across all platforms including but not limited to Google Analytics, Looker Studio, and Microsoft Power BI.
• Analyze and evaluate the performance of marketing campaigns across multiple channels (e.g., display, website, email, social media) to identify trends, opportunities, and areas for improvement
  
  

• Development and Automation of Reporting
• Develop and maintain KPIs, dashboards and reports to monitor campaign and web performance and provide insights to the media and product teams
• Utilize various analytics tools to collect, analyze, and interpret data and provide actionable insights
  
  

• Competitive Analysis
• Conduct market research and competitor analysis to identify opportunities and trends, as well as to benchmark campaign performance
  

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)