Director of HLS Marketing and Communications (Communications Leader)

Job Summary

This position reports to the Dean and works in close consultation with other key administrative HLS leadership.

Department-Specific Responsibilities

• Responsible for the management and implementation of marketing, branding, and publicity activities for the Hamilton Lugar School of Global and International Studies (HLS).
• Ensures that all activities in support of the HLS strategic plan are presented effectively and successfully to all audiences and constituencies in order to fortify the HLS brand, support its mission, engage faculty and staff, and align with the university's branding strategy and guidelines.
• Serves as the HLS liaison to University Communications and Marketing, the university's central communications and marketing organization, and other university offices and campus units as appropriate and is a key advisor, contributor, and participant in the HLS short- and long-term strategic planning in the areas of marketing and publicity.
• Takes the lead in the design, development, and execution of the HLS marketing strategy, publicity, and communications plan (the plan will target internal and external audiences through earned, owned, and paid media, addressing the school¿s needs, including recruitment and enrollment marketing; specific communications to faculty, staff, students, alumni; the broad academic activities of HLS; and the promotion of major HLS events and conferences).
• Implements disciplined approaches to brand and marketing strategies, creative development, and media deployment.
• Tracks, reports, and analyzes marketing metrics to determine the effectiveness of marketing and communications efforts and establish strategies and plans to meet the needs of the School, including the use of CRM tools to develop and maintain lists for various audiences.
• Develops and implements a strategy for leveraging and raising the national profile of the dean as a thought leader and the scholars of HLS and coordinate media relations, including pitching stories, both internal and external to IU.
• Leads the creative and administrative functions of the HLS Office of Marketing and Communications, supervising and providing direction to its members.
• Acts as an integral participant in evaluating and determining the office's culture and structure to reach the optimum balance with both personnel and process.
• Provides highest level of operational leadership and coordination of assigned staff members to general marketing and communications methodologies and standards.
• Establishes short-term business plans and long-term operational objectives.
• Makes budgetary recommendations / proposals based on resource needs and ensures cost containment.
• Conducts research on emerging technologies, services, protocols / processes, and / or standards in support of communications efforts.
• Responsible for the implementation of new protocols / procedures to address business needs.

General Responsibilities

Hires, trains, evaluates, coaches, assigns work, sets goals and objectives, determines staffing needs, and directs the work of a team of Communications Generalists and / or Communications Assistants.

Qualifications

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

WORK EXPERIENCE

Required

SKILLS

Required

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Work Location

Hamilton Lugar School of Global and International Studies building

Bloomington, Indiana

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including :

Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification

Career Level : Sr. Operational

FLSA : Exempt

Job Function : Marketing & Communications

Job Family : Communications Generalist

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Posting Disclaimer

This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.