Job Summary
The Vice President for Communications and Marketing designs and directs the execution of integrated marketing and communication activities in alignment with and in support of IU's mission, vision, and goals to advance the academic reputation, enhance and protect the strength of the IU brand, and to achieve revenue growth for the university. The Vice President is responsible for leading the creation and execution of IU's marketing, communication, and brand strategies across 7 campuses, 2 regional centers, and 9 medical education centers across the state. This includes developing strategies for communicating with external constituencies, devising internal communication strategies that support a cohesive and well-informed university community, and responding successfully when faced with crisis and issues management. The Vice President also is responsible for measuring the effectiveness of the strategies by setting clear performance indicators and, ultimately, meeting or exceeding them.
Marketing and communication initiatives under the leadership of the Vice President include :
- University-level communications inclusive of internal and external communications, media relations, social media, public affairs. issues and crisis management, and executive communications.
- Marketing strategy inclusive of brand strategy, university-level digital marketing; enterprise content strategy; creative and web products, enrollment marketing for selected markets; and market research.
- More than 200 Events and Conferences that enrich the brand experience and engagement with the university.
- Trademarks / Licensing and Corporate Sponsorships which amplify IU's brand and build advocacy for the university.
General Responsibilities
Serves as the university's principal media strategist and assists the President in developing communications and marketing strategies.Provides vision and leadership for the university's integrated marketing and communications operations.Develops a comprehensive and proactive university-wide marketing, communication, and branding strategy that supports the strategic goals, plans, and aspirations of the university.Creates marketing, communication, and brand strategies that maximize demand for the university's educational programs.Guides the editorial direction, design, and production of all publications, university web properties, social media initiatives, advertising, and media with a goal of creating dynamic, engaging materials that authentically convey and reflect the key brand attributes of the university.Leads crisis and issues management planning and rapid response messaging to deal with critical events as they arise. Provide strategic counsel on reputation and issues management to senior leadership.Leads media relations outreach and oversee the university's media relations strategy, including fostering effective and collaborative relationships with the media.Creates and leverages opportunities to drive public relations strategies and tactics.Sets strategy for marketing, communication, advertising, and promotions to ensure that all messages emanating from the university are accurate, consistent, and present a coherent image of the institution and its interests.Partners with university leadership to generate innovative ideas and solutions that engage donors, build its global networks, and grow the reputation and visibility of IU.Oversees the development and execution of cutting-edge digital strategies for the university's interactive and social media platforms and lead the development and implementation of the university's digital strategy initiative in partnership with IU's University Information Technology Services organization.Leads efforts to drive expansion, amplification and protection of the university's brand through innovative licensing and trademarks partnerships. Collaborates with partners across the university to create and realize partnership opportunities that result in value-added experiences, programs and scholarship revenue.Cultivates strong working relationships with staff, faculty, and students across the university.Effectively demonstrate impact and effectiveness of communications and marketing strategic initiatives.Articulates the value proposition of the university and effectively market IU's stories, experiences, services, and goals to its internal and external audiences.Qualifications
EDUCATION
Required
Bachelor's degreePreferred
Master's degreeWORK EXPERIENCE
Required
10 years of executive level, administrative experience, including leadership of strategic communications, marketing, brand strategy, issues management and public relationsSKILLS
Required
Superb written and oral communication skillsProven leadership record of influencing organizational stakeholders, driving the implementation of best-in-class practices and fostering an environment that provides growth opportunities for team membersSuccessful track record of developing and implementing multi-faceted marketing and communication strategies in a complex and aspirational environmentProven track record of effective media relations, along with the ability to efficiently develop issues management, media relations strategies, and crisis communications leadership to quickly respond to changing circumstancesCollegial and collaborative management style that builds bridges and consensus among individuals and units across the universityAppreciation for the history, achievements, and aspirations of the university and the ability to articulate the President¿s vision effectively and eloquently to diverse audiencesAbility to synthesize complex information and produce marketing and communication materials that address a wide variety of goals and objectivesExcellent judgment and creative problem-solving skills including negotiation and conflict resolutionPresence and confidence to project credibility to strategic stakeholdersStrong leadership skills and a proven track record of developing and executing comprehensive communication and marketing strategiesAdditional Information
Since its founding, Indiana University has helped students create brighter futures, while also seeking ways to drive innovation, from breakthroughs in DNA technology and cancer research to trailblazing cultural programs and resources. Today, it's one of the top public universities in the world. IU's numerous international engagements allow students and faculty to pursue their goals through partnerships across the globe.
Indiana University has 7 campuses, 2 regional centers, and 9 School of Medicine, campuses across the state of Indiana.
Led by Dr. Pamela Whitten, a visionary scholar who became IU's 19th president on July 1, 2021, the IU community represents a diverse cross-section of people from all backgrounds and cultures across current students and faculty.
Nearly 90,000 total students68,000 degree-seeking undergraduate students20,000 students in graduate and professional programs6,500 international students from 166 countries21,000 faculty and staff university-wide44,500 total affiliated IU employees (including students and temporary workers)Benefits Overview
For full-time staff employees, Indiana University offers a wide array of benefits including :
Comprehensive medical and dental insuranceHealth savings account with generous IU contributionsHealthcare and dependent care flexible spending accountsBasic group life insurance paid by IUVoluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insuranceBase retirement plan with generous IU contributions, subject to vestingVoluntary supplemental retirement plan optionsTuition subsidy for employees and family members taking IU courses10 paid holidays plus a paid winter break each yearGenerous paid time off plansPaid leave for new parents and IU-sponsored volunteer eventsEmployee assistance program (EAP)Learn more about our benefits by reviewing the IU Benefit Programs Brochure.
Job Classification
Career Level : Officer
FLSA : Exempt
Job Function : Marketing & Communications
Job Family : Communications Generalist
Click here to learn more about Indiana University's Job Framework.
Posting Disclaimer
This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.
If you wish to include a cover letter, you may include it with your resume when uploading attachments.
Equal Employment Opportunity
Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications. Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status. Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX. Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator. See Indiana University’s Notice of Non-Discrimination here which includes contact information.
