Marketing Generalist

ROBERT H. MCKINNEY SCHOOL OF L (IN-LAW-IUINA)

Indiana University (IU) McKinney Law is located in a vibrant capital city, filled with opportunities for those pursuing the study of law. We pride ourselves on our friendly atmosphere and create occasions for students, faculty, alumni, and staff to interact with and support one another. We hope you will visit and experience this for yourself. The McKinney School of Law is dedicated to providing a great legal education now and going forward, as we have for 130 years.

Department-Specific Responsibilities

• Regularly consults with staff, faculty, colleagues, departments, law school leadership, and/or other stakeholders to curate social media content to specific programs, goals, audiences, and objectives.
• Ensures alignment with university mission, strategies, objectives, and brand guidelines across all social media platforms and content.
• Ensures all social media activities comply with legal and ethical standards, particularly regarding confidentiality and professional conduct.
• May provide organizational training on social media methodology and strategy.
• Stays updated on social media and marketing trends and best practices.
• Manages marketing campaigns and paid social media advertising campaigns to reach a broader audience and achieve specific marketing goals.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Monitors and responds to comments, messages, and mentions across all social media platforms to foster a positive and interactive community.
• Oversees special events including planning meetings with stakeholders, management of promotion, management of logistics, creation of after-action reports.
• Develops engaging and informative content tailored to the law school's audience, including posts, articles, videos, and graphics.
  
  

General Responsibilities

• Independently develops and executes basic and increasingly more complex strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs.
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs.
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail).
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives.
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences.
• May provide guidance to lower-level Marketing Generalists.
  
  

Combinations of related education and experience may be considered. Education beyond the minimum required may be substituted for work experience. Work experience beyond the minimum required may be substituted for education.

EDUCATION

Required

• Bachelor's degree in communications, marketing, English, public relations, or related field
  
  

Required

WORK EXPERIENCE

• 2 years in relevant field
  
  

Skills

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrates time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty
• Highly thorough and dependable
• Demonstrates a high level of accuracy, even under pressure
  
  

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment. The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

IU Indianapolis campus

Indianapolis, Indiana

$43,888 - $56,659 per year based on education and experience.

For full-time staff employees, Indiana University offers a wide array of benefits including:

• Comprehensive medical and dental insurance
• Health savings account with generous IU contributions
• Healthcare and dependent care flexible spending accounts
• Basic group life insurance paid by IU
• Voluntary supplemental life, long-term disability, critical illness, and supplemental accidental death & dismemberment insurance
• Base retirement plan with generous IU contributions, subject to vesting
• Voluntary supplemental retirement plan options
• Tuition subsidy for employees and family members taking IU courses
• 10 paid holidays plus a paid winter break each year
• Generous paid time off plans
• Paid leave for new parents and IU-sponsored volunteer events
• Employee assistance program (EAP)
  
  

Learn more about our benefits by reviewing the IU Benefit Programs Brochure.

Career Level: Career

FLSA: Exempt

Job Function: Marketing & Communications

Job Family: Marketing

Click here to learn more about Indiana University's Job Framework.

This posting is scheduled to close at 11:59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days. To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

Indiana University is an equal opportunity employer and provider of ADA services and prohibits discrimination in hiring. See Indiana University Notice of Non-Discrimination here which includes contact information.

The Annual Security and Fire Safety Report, containing policy statements, crime and fire statistics for all Indiana University campuses, is available online. You may also request a physical copy by emailing IU Public Safety at iups@iu.edu or by visiting IUPD.

Request Support

Telephone: 812-856-1234