What are the responsibilities and job description for the Marketing Manager position at Indianapolis Zoo?
The Indianapolis Zoo is seeking a Marketing Manager to drive attendance, engagement, and revenue through innovative advertising and promotional strategies. Reporting to the Director of Brandy Strategy, this role will oversee marketing campaigns, manage digital and print content, and analyze data to optimize performance.
Key Responsibilities:
- Develop and execute marketing campaigns to increase awareness and ticket sales.
- Leverage data from Google Analytics, CRM, and social insights to refine strategies.
- Manage website updates, paid and organic search, and on-site promotions.
- Collaborate with internal teams on branding, sponsorships, and public relations.
- Oversee part-time marketing staff and manage vendor relationships.
What We're Looking For:
- Bachelor's degree in marketing or related field
- 5-8 years of marketing experience, preferably in visitor-based attractions.
- Strong project management, analytical and communication skills
- Experience with Google Analytics, digital advertising, and CRM tools.
- A passion for wildlife conservation and guest engagement
Why Join Us?
At the Indianapolis Zoo, we're on a mission to protect nature and inspire people to care for our world. If you're a creative marketing professional who loves storytelling, data-driven decision-making, and impactful campaigns, we'd love to hear from you!
The Indianapolis Zoo offers a competitive salary and benefits package in an exciting and mission-driven environment.
