What are the responsibilities and job description for the Head of Production Sales (VP), North America position at Indicia Worldwide?
About us
Indicia Worldwide is an insight and technology-led communications agency with global production expertise.
Why we exist : we create new value
At Indicia Worldwide, our philosophy is one of ‘creating new value’. We create new value at every step of the journey that a brand takes to market, by driving an increase in marketing performance and reducing costs in marketing execution. For our clients and their customers, we are building mutually-beneficial partnerships. We see this proposition, built around the perfect balance of efficiency and effectiveness, as pioneering, entrepreneurial and, above all else, sustainable.
Our substantial investment in our technology and data science capability, and resource, provide our differentiation in the marketplace. Data insight and marketing technology allow us to measure our work, evidencing ROI as the most critical metric in today’s environment.
We see ROI where others don't. We are the only agency that combines creative, data and technology talent with production and procurement expertise to improve your marketing performance and efficiencies. We realise ROI for our clients by enabling them to deliver more engaging, cost-effective and sustainable customer experiences.
As a business we draw on a rich heritage from the worlds of print, creative production, retail, data, digital, tech and creative, bringing these disciplines together to support global brands with their omnichannel marketing activation needs.
We believe in what we do. We believe this proposition makes us unique. We have the capacity to redefine the way marketing is activated for our clients across the globe. Now, and well into the future.
The output : Improved client performance by engaging consumers with brand ideas better, faster and more cost-effectively, across every step of a brand's journey to market.
Purpose of the role
The Head of Production Sales, North America will be the heart-beat of driving growth in the agency’s Print / POS management, Premiums and Creative Production divisions which are all underpinned by our data & technology capabilities. Generating, nurturing and closing down leads through the entire sales funnel by owning the delivering an exceptional sales experience across all touch-points is of critical importance to realise our exciting growth ambitions.
The Head of Production Sales, North America will be expected to gain respect and trust both internally and externally by leveraging their many years of industry experience, sector expertise and through strong interpersonal and leadership skills.
Driving Growth
A growth first mindset. Shaping strategic growth plans in order to drive relevant new business leads, all by design in order to meet our North American growth targets
Proposition activation
The ability to activate the Indicia Worldwide production proposition’s in a new business, prospect environment by bringing together teams of subject matter experts and showcasing the strategic application of data and technology differentiators in order to solve qualified business problems
Navigating the proposition bank
The ability to understand and interpret the existing production proposition bank – tailoring to prospect needs and strategy by ‘getting closer’ to client problems to proactively drive the strategic agenda in the conversion of new business
Building the reputation of the global (and regional) growth team
To be seen as the individual that defines tomorrow and sets new standards in prospect engagement – a brilliant leader, inspiring the wider teams to deliver outstanding work
Skills, knowledge, experience and exposure
- Solid experience in a similar, new business focused role gained in a marketing agency
- Adept and confident engaging with North American & sometimes global senior procurement and marketing teams around our core production business
- Demonstrated experience in driving growth in agency’s Print / POS management, Premium’s, Creative Production and production related proprietary technology is a must
- Sound subject matter expertise and capability of being the voice in the region for the Production side of our business
- Extensive experience across all marketing procurement categories including production agency and multi channel execution
- Ability to successfully engage and nurture prospects
- A track record of building high performing sales teams
The mindset to navigate the role
Developing growth strategies, nurturing relationships with prospects and establishing high-performing teams requires a real skill in processing and navigating business and people situations. The following examples will apply to the Head of Production sales role :
The softer skills that we believe, will help you thrive in this role :
Whilst there is no specific definition of behaviours required to successfully deliver the Head of Production sales role, the following are characteristics we’d expect to see :
Role Requirements
We are an equal opportunities employer and as such, will make any reasonable adjustments to accommodate the needs of all candidates. If you have any such needs or requirements in the context of your interview, please notify us so that we can make the appropriate arrangements.
