What are the responsibilities and job description for the Digital Marketing Manager position at Indrio Brands, LLC?
Title : Digital Marketing Manager
Supervisor : Director of Marketing
Classification : Exempt
Brand : Indrio
Work Location : Onsite or Remote (FL or TX preferred)
- In Florida or Texas : Candidates can choose to work onsite or remotely as full-time team members
- Outside Florida or Texas : Opportunities are available on a remote, independent contractor basis, allowing for flexibility across the U.S.
General Function
We are seeking a dynamic and results-oriented Digital Marketing Manager to lead our digital marketing strategy, manage and analyze performance across all channels, and drive website enhancements for our Direct-to-Consumer (DTC) e-commerce properties. The ideal candidate will have a strong analytical mindset, proven expertise in digital marketing, and hands-on experience with website development processes. This role is pivotal in optimizing online performance, enhancing user experiences, and driving business growth.
Mission
Maximize conversion rates online for multiple properties as well as increase qualified site traffic through various digital marketing initiatives.
Key Performance Indicators (KPIs)
Roles & Responsibilities
Digital Marketing Management
Data Analysis & Reporting
Website Enhancement Strategy & Management
Testing & Quality Assurance
Education, Experience & Qualifications
Physical Demands & Work Environment
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel; reach with hands and arms and talk or hear. The employee must be able to lift and / or move up to 25 pounds. Specific vision abilities required by this job include close vision, color vision, peripheral vision and ability to adjust focus.
The peak season for Indrio Brands spans from November through January. PTO blackouts may apply in peak season.
EEOC Statement
Indrio Brands, LLC is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, disability status or any other legally protected statuses under the law.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.
