Vice President, Marketing & Club Growth

Job Title : Vice President, Marketing & Club Growth

Before applying for this role, please read the following information about this opportunity found below.

Department : Marketing & Communications

Reports to : Chief Executive Officer

FLSA Status : Exempt

Indy Sports & Entertainment, the umbrella company to Indy Eleven, a professional soccer franchise playing in the United Soccer League’s (USL) top tier, along with a new W League women’s team and academy teams, is looking to add to its talented roster to help continue building Indy Eleven into the preeminent franchise within the USL. We are looking for someone who can lead the marketing efforts, brand proliferation, and overall growth of the Club over the coming years, including as we enter our new 20,000-seat downtown stadium and as we start the co-management of the Grand Park Sports Campus as well.

The full-time position of Vice President, Marketing & Club Growth is responsible for developing, coordinating, and directing all marketing and community engagement activities for Indy Sports & Entertainment. This position leads marketing strategy for the club, including campaigns, branding, and audience engagement. Additionally, this position is responsible for planning, organizing, staffing, training, and managing all marketing functions to achieve the company objective of sales, growth, profits, and visibility while ensuring a consistent brand and positioning that aligns with the vision of the Club.

Indy Eleven is seeking a proven, hardworking professional looking to take the next step in his or her marketing career in the sports industry. The successful candidate will demonstrate creativity, professionalism, excellent writing and presentation skills, and the highest level of ethical standards required to be part of the culture of excellence Indy Eleven is building and expects.

Job Duties

• Provides leadership for community engagement, communications, public relations, marketing, creative design, branding, digital and event / entertainment staff and activities.
• Serves as primary relationship builder for the club and its key partners, customers, fans, and stakeholders. Works with leadership and staff to develop strategic partners for referencing, credibility, and alliances.
• Member of the executive team and integral part of organizational decisions and strategic growth.
• Remains strategic, tactical, and program-oriented, in that order. Responsible for competitive analysis, marketing strategies, and tactics.
• Researches, analyzes, writes, and implements a strategic marketing plan for the club.
• Helps manage and materially grow third-party relationships including marketing or advertising agencies.
• Conducts and analyzes market research to determine risk and marketability of potential products and product features. Supplies information to appropriate personnel.
• Measures the effectiveness of marketing programs, optimizes, and implements improvements.
• Works with the Vice President, Ticket Sales & Services and Vice President, Corporate Partnerships for product(s) pricing, name, positioning, packaging, and definition.
• Leads or works with an agency on media buying plans and placement of all advertising.
• Oversees all branded collateral including but not limited to ads, signage, promotional items, uniforms, digital assets, and consults on merchandise design.
• Oversees all social media and online engagement and drives strategy behind the tone, voice, and growth of these platforms. Supports staff in its implementation.
• Oversees all website and digital strategies including website content, contests, and the sites’ “look and feel.” Supports staff in its implementation.
• Plans and strategizes the organization's communications strategies, policies, and procedures and coordinates accordingly with communications staff and contractors.
• Maintains and materially grows a database of corporate, media, and industry influencer contacts.
• Oversees and concepts community engagement or fan events including but not limited to viewing parties, youth events, school events, volunteer activities, and partner-sponsored events. Assists in implementation.
• Works with corporate sponsorships and sales to market and advertise ticket sales and partner deliverables.
• Oversees merchandise in all facets including with Indy Eleven’s main kit supplier and retail outlets, as well as managing the Coordinator, Merchandise.
• Runs the Indy Eleven Club Affiliate Program focusing on youth recreational soccer across the state of Indiana.
• Directs the Camps department on scheduling and execution of all camps including youth, first team tryouts, W League tryouts, and any other on-field experiences.
• Develops and manages department budgets.
• Other duties as assigned.

Experience & Requirements

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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