What are the responsibilities and job description for the IndyCar is hiring: Social Media Manager in Indianapolis position at IndyCar?

At Penske Entertainment, we operate under the mantra ‘Effort Equals Results’. We are fast-paced, diverse, and impactful! Through our business units, we reach audiences on an international scale, focused on delivering exceptional experiences from start to finish. Employees of Penske Entertainment are challenged daily in a demanding, yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement, tradition, and pageantry of the World’s Greatest Race Course and the premier open-wheel racing series.

The Opportunity

As the Social Media Manager at INDYCAR, you’ll be instrumental in bringing the overarching social strategy to life across all INDYCAR-owned channels (@INDYCAR and @INDYNXT). Reporting to the Director of Digital Marketing, you will lead the charge around INDYCAR’s social media efforts through content development, community management, and a continual focus on engaging and growing the fan base. You will be a dynamic leader working alongside a team of social strategists and content creators to deliver against the larger marketing vision.

Who You Are

Social Expert – With 5 years of related experience, you have a deep understanding of major social platforms (Facebook, Instagram, X, YouTube, TikTok, Threads, etc.) and are ready to own your role, working within a dynamic team that celebrates speed, creativity and collaboration.
Trend Seeker - You stay current on the latest trends across the social space. You’re always looking for the next opportunity and finding ways to make them relevant to your audience and the brand.
Insight Driven - You are strategy and data-driven, working with a growth mindset and the ability to turn key insights into actionable strategies that resonate with INDYCAR and greater motorsports fans. You have experience with social analytics tools (e.g. Blinkfire).
Inspiring Leader – You have 2 years of experience overseeing direct reports. You know how to motivate a team, inspire creativity, and foster collaboration.
Detail Oriented – You’re proficient in Adobe Creative Suite, including Photoshop and Premier Pro. To you, the details matter. You have an eye for proofing and double-checking for accuracy.
Proactive – You’re a self-starter who doesn’t wait for things to happen – you make them happen!

A Day In The Life

Mentor, Coach & Lead - Inspire and develop the social media team to unleash their creativity and drive, fostering a collaborative environment that champions innovation and excellence across INDYCAR's platforms. This role oversees three (3) direct reports, including seasonal interns.

Social Content Strategy and Execution - Lead the day-to-day development and execution of social media content strategies across all INDYCAR platforms with an emphasis on driving fan engagement, audience growth, and brand and driver awareness.

Content Creation - Create compelling content for all INDYCAR-owned social media networks, including but not limited to : Instagram, Facebook, X (formerly Twitter), TikTok, Threads and YouTube for the NTT INDYCAR SERIES (@IndyCar), INDY NXT by Firestone (@INDYNXT) and affiliated platforms.

Creative Direction Leadership - Work with the Director of Digital Marketing to develop and execute innovative strategies that amplify the INDYCAR brand and drive fan engagement across all social media platforms.

Performance Reporting - Monitor content and campaign performance through regular reporting to continually maximize effectiveness of content strategies.

Collaboration - Work directly with internal creative, production, partnership and communications departments, and the series' race teams to promote events, drivers and key INDYCAR initiatives with a unified, impactful voice.

Innovation - Continually identify content trends and opportunities for community building and engagement, leading the way with thoughtful ideas that drive positive series-to-fan connection and ignite passion for INDYCAR.

Who We are

Penske Entertainment is a leading provider of world-class sports and entertainment. We consist of three prominent entities :

Indianapolis Motor Speedway - the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race : the Indianapolis 500 presented by Gainbridge.

INDYCAR - the Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.

IMS Productions - a multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.

What To Expect

Location

Indianapolis, IN

Travel / Work Hours / Flexibility

General office hours are Monday – Friday, 8 : 30am – 5 : 00pm

Longer hours and weekends required for the Month of May and other major racing events.

Penske Entertainment acknowledges that the need for flexibility varies across all companies / departments and is not best addressed by a one size fits all flexible work policy. As such, the company encourages supervisors to work with their employees to leverage flexibility as needed to support a healthy balance.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job :

Must have the stamina to work long hours and must be willing to work an irregular schedule, which may include weekends or evenings.

Work performed outdoors requires physical strength and stamina to endure extreme heat, cold, rain, dust, and other conditions when applicable.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

Work may be performed in an office environment and in close proximity to other workers.

Employee may also need to work outdoors at times, especially during the racing season. This requires physical strength and stamina to endure extreme heat, cold, rain and other conditions.

The noise level in the work environment can be loud, due to professional racing events.

How We’ll Take Care of You

Full-time employees enjoy a competitive benefit package that includes :

Medical (including tax-advantaged Health Savings Account)

Dental

Vision

401(k) with 100% company match up to 5%

Paid Vacation

Personal & Sick Days

12 Paid Holidays

Company Paid Life Insurance

Pet Insurance

Tuition Assistance

Short-Term & Long-Term Disability

Generous Paid Parental Leave

On-site Workout Facility

And more!

Our Commitment to Equal Employment Opportunities (EEO)

Here at Penske Entertainment, we provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws. We comply with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and / or events.

We know that some candidates might hesitate to apply if they don't meet every qualification listed. If this resonates with you, we encourage you to apply anyway—you could be exactly who we’re looking for!

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