What are the responsibilities and job description for the Email Developer position at Infinite Computer Solutions (ICS)?
Job Details
Email Developer
The Email Developer will execute digital payments, digital solutions, credit and debit card ad hoc and automated email marketing campaigns and will be a key member of the adoption marketing team. They will be focused on maximizing consumer adoption and ongoing usage of digital payments, digital solutions, credit & debit card solutions. Based on strong hands-on experience, they will develop & QA emails and deploy marketing campaigns leveraging automated triggers within our email marketing automation platform.
Reporting Relationships:
o Reports to: VP, Marketing Automation & Strategy
o Peers: Marketing Professional, Strategy Marketing Specialist
o Direct Reports: None
Essential Job Responsibilities:
- Develop and QA email templates for marketing campaigns to ensure quality execution
- Partner with internal business owner stakeholders to analyze performance, communicate actionable insights, and collaborate cross-functionally to execute optimization tactics.
- Identify target audiences and new segments to grow product adoption
- Manage and optimize the email testing frameworks (split testing (A/B), deliverability and tracking).
- Measure and report on results of campaigns, assessing results against KPIs/goals.
- Responsible for adhering to and communicating email automation best practice including email formatting, list management, optimization, data quality, hygiene and troubleshooting.
Required Qualifications:
- Ability to write and QA HTML code and/or AMPscript
- Work with internal marketing, business, product and technology teams to understand objectives, troubleshoot current issues and understand end to end workflows.
- Work with internal engineers, developers, and technical product managers to scope business requirements and business value of strategic marketing programs.
- Ability to setup data extensions, filters and data refreshes to create sendable audiences.
- Hands on experience with a marketing automation email platform like Salesforce Marketing Cloud
- Ability to automate campaigns, setup journeys and trigger sends
- Strong marketing and business acumen
- Knowledge of email marketing best practices and regulations like CAN-SPAM and CCPA
- Strong writing and editing skills with attention to detail
- Preferred Qualifications:
- BSc/BA in marketing, communications or equivalent
- 5 years email marketing experience, preferably with Salesforce Marketing Cloud
- Salesforce Certifications: Marketing Cloud Email Specialist; Marketing Cloud Developer preferred
- Experience working with LiveClicker, Litmus, Email on Acid, ZoomInfo, Zero Bounce preferred
- Experience working in Adobe Photoshop is preferred
- Experience in financial services is preferred
- Familiar with Salesforce Marketing Cloud AI
- Certified PMP a plus
- SQL writing experience
- Experience querying data and data storage/gathering experience
