What are the responsibilities and job description for the ISV/Partner Marketing Manager at Remote location, US position at Infobahn SoftWorld Inc?
Job Description
Job Description
Role Title : ISV / Partner Marketing Manager
Location : Remote, US
Duration : 6 months contract
Position Overview
We are looking for a mid-level contractor to support our ISV partner marketing efforts and work closely with the leader of this new business. This role will involve collaborating with internal and external stakeholders, executing marketing initiatives, and driving demand generation activities specifically related to ISV partnerships. The focus will be on bringing in new and current ISVs and showcasing the advantages of working with client's systems through proof points, case studies, and testimonials.
Key Responsibilities
Assist the business leader in the development and execution of ISV partner marketing strategies to drive growth and engagement.
Engage with new and current ISV partners to build comarketing material.
Create and deliver joint marketing campaigns as necessary.
Help develop and manage marketing collateral, including presentations, digital content, and case studies.
Gather and showcase proof points, testimonials, and success stories from ISVs to highlight the benefits of client's systems.
Support the planning and execution of events, webinars, and other promotional activities.
Analyze and report on marketing campaign performance, providing insights and recommendations for improvement.
Collaborate with cross-functional teams, including sales, developer relations, product management, and communications, to ensure alignment and consistency in messaging.
Qualifications
Bachelor's degree in Marketing, Business, Communications, or a related field.
3-5 years of experience in partner marketing or a related role.
Strong project management skills with the ability to handle multiple tasks and meet deadlines.
Excellent communication and interpersonal skills.
Proficiency in marketing automation tools and CRM systems.
Experience working with ISVs is a plus.
Ability to work independently and as part of a team.
Preferred Skills
Knowledge of the semiconductor industry and products.
Familiarity with digital marketing techniques and tools.
Strong analytical skills and attention to detail.
Experience in creating and managing case studies and testimonials.
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