What are the responsibilities and job description for the Go to Market Management Director, Sr. position at Infor?

Infor's channel success depends on strong partner relationships and effective go-to-market strategies to efficiently increase pipeline and increase bookings growth. To strengthen our ecosystem, we must equip partners with tailored digital strategies, specialized micro-vertical support, and growth opportunities in underserved markets. The Go-to-Market Director supports and enhances the efforts of channel partners (resell partners) by developing effective go-to-market strategies, tools, and resources. The focus is on empowering partners to successfully market and sell the company's products or services at the micro-vertical. This role will bridge gaps by collaborating with product development to create valuable IP, enabling partners to differentiate, expand, and drive profitable bookings growth.

A DAY IN THE LIFE TYPICALLY INCLUDES:

Design tailored go-to-market strategies for partners, focusing on micro-verticals and identifying opportunities to fill white space through new or expanded partner channels.
Support partners in creating specialized campaigns and develop intellectual property (IP) with product teams to cater to micro-verticals.
Drive the execution of partner ecosystem strategies in collaboration with sales, marketing, and product teams to expand partnerships and boost revenue.
Collaborate with marketing teams to develop sales plays and campaigns that drive sales and increase brand visibility through partners.
Provide partners with the necessary tools, content, and training to execute effective marketing campaigns.
Equip partners with training, tools, and resources to sell the company's offerings effectively.
Continuously monitor channel performance, identifying areas for improvement and new market expansion opportunities.
Analyze partner performance and adjust strategies.

BASIC QUALIFICATIONS:

Experience working in channel management and with channel partners.
Experience in project management, delivering presentations and data analysis.
Experience managing marketing campaigns, collaborate across teams, and adjust strategies based on performance insights.
History of working in a matrixed organization; leadership without having direct authority.
Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship now or in the future.

PREFERRED QUALIFICATIONS:

Enterprise software product development experience.
Sales operations experience.
Bachelor's degree (MBA preferred).

Location: US Remote (Dallas, TX; Alpharetta, GA)

About Infor

Infor is a global leader in business cloud software products for companies in industry specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.

For more information visit www.infor.com

Our Values

At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management (PBM) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization. Increasing diversity is important to reflect our markets, customers, partners, and communities we serve in now and in the future.

We have a relentless commitment to a culture based on PBM. Informed by the principles that allow a free and open society to flourish, PBM prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section at the bottom of the infor.com/about/careers webpage.

At Infor we value your privacy that's why we created a policy that you can read here.

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