Job Description
Event Account Manager
Location : US, Remote
Start Date : March 2025
Compensation : $70,000 - $90,000 Base Salary Commission
Application Deadline : February 5, 2025
We are seeking a highly motivated, results-driven self-starter for the role of Event Sales Manager, Exhibit Booth Sales, responsible for driving exhibitor sales and supporting two key conference brands : Cardiometabolic Health Congress (CMHC) and PAINWeek. Each conference currently holds one annual event in the fall, with potential for additional events in the future. The Sales Manager will report directly to the Director, Events and will play a critical role in driving sales, managing client relationships, and coordinating with internal teams to ensure smooth event execution.
Key Responsibilities :
Sales & Business Development :
- Exhibit Space Sales : Sell booth space for both Cardiometabolic Health Congress (CMHC) and PAINWeek, targeting companies in treatment of pain, cardiometabolic care, neurology, pharmaceuticals, healthcare, medical devices, neuromodulation, and laboratory sectors.
- Upselling : Proactively upsell value-added products and services to enhance exhibitors' and sponsors' event experience, maximizing their investment.
- Exhibit Hall Management : Oversee the design and management of the exhibit hall layout, ensuring the space is utilized effectively and provides a cohesive, impactful environment for exhibitors.
Lead Generation & Research :
Conduct in-depth market research to identify and qualify potential exhibitors for upcoming conferences, leveraging industry insights and trends.Nurture leads through relationship-building, converting prospects into long-term clients.Client & Account Management :
Serve as the primary point of contact for exhibitors, collecting specifications, timelines, and deliverables.Communicate project details and ensure client needs are met, passing deliverables to the appropriate internal teams (design, social, web, etc.).Vendor Relations & Event Logistics :
Manage vendor timelines and monitor deliverables (e.g., print materials, booth setup), ensuring all service providers meet deadlines.Develop and manage project timelines, working backwards from the event date to track milestones and deadlines.Oversee logistics such as booth layouts, signage, and materials, ensuring timely execution.Internal Coordination & Project Management :
Collect and organize client deliverables, ensuring they are routed to the appropriate teams.Maintain clear communication across internal teams to meet deadlines and ensure quality execution of exhibitor needs.Administrative & Post-Event :
Handle exhibitor contracts, payments, and post-event follow-up.Collect feedback from exhibitors for continuous event improvement and relationship-building.CRM & Database Management :
Utilize CRM for sales management, efficiently tracking leads, contacts, and sales activities.Maintain up-to-date contact records, tagging contacts based on preferences, disease states, and products / services of interest.Develop and implement automated follow-up workflows to nurture leads and keep prospects engaged throughout the sales process.Industry Awareness :
Stay current on industry trends, including new product launches, mergers, acquisitions, and other significant developments impacting exhibitor and sponsor interests.Travel Requirements :
Spend approximately one week onsite at each of the two national conferences.Travel occasionally and infrequently as required by sponsors / exhibitors.Qualifications
Experience :
Proven track record in B2B sales, particularly in trade shows, conferences, or healthcare sectorsMinimum of 3-5 years of successful B2B sales experienceStrong background in trade shows, conferences, or healthcare sectorsFamiliarity with the event planning and management lifecycleDemonstrated history of meeting or exceeding sales targetsExperience in developing and maintaining a robust sales pipelineProven ability to build and nurture long-term client relationshipsExperience in managing key accounts and high-value partnershipsIn-depth understanding of the healthcare, pharmaceutical, or related industriesAbility to stay current with industry trends and leverage them in sales strategiesExperience working with marketing, operations, and event management teamsAbility to align sales objectives with overall business goalsProficiency in consultative selling techniquesExperience with solution-based selling approachesTrack record of identifying and capitalizing on new business opportunitiesExperience in expanding existing accounts through upselling and cross-sellingSkilled in negotiating complex deals and service agreementsUnderstanding of pricing strategies and value proposition communicationProven ability to thrive in fast-paced, deadline-driven environmentsExperience managing multiple projects and priorities simultaneouslyTechnical Skills :
Proficient in CRM tools, especially HubSpotAdvanced Microsoft Office Suite skills (Excel, PowerPoint, Word)Knowledge of event management software (e.g., Cadmium Expo Harvester) is advantageousSoft Skills :
Exceptional communication and relationship-building abilitiesStrong upselling capabilities for products and servicesExcellent organizational and multitasking skillsDetail-oriented with ability to thrive in fast-paced environmentsEducation :
Bachelor's degree in Business Administration, Biosciences, Healthcare, Pharmaceutical Marketing, or related field preferredCompensation :
Base salary range : $70,000 - $90,000Additional commission on net salesHigh earning potential based on performanceAdditional Information
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com
Our benefits include :
Freedom & flexibility : colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patternsGreat community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networksBroader impact : take up to four days per year to volunteer, with charity match funding available tooCareer opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job movesTime out : 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a yearCompetitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discountStrong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and moreRecognition for great work, with global awards and kudos programsAs an international company, the chance to collaborate with teams around the worldWe’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
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Salary : $70,000 - $90,000
