What are the responsibilities and job description for the Sales Development Representative - Entry Level or Recent College Graduate position at Informa TechTarget?

Job Description

Title : Sales Development Representative
Location : Washington, D.C. (In Office)
Start Date : March 2025
Salary : Up to $55,000 Commission
Job Listing Expires : February 14, 2025

Informa TechTarget, the leader in targeted IT purchase intent-driven marketing and sales services, is looking for driven and ambitious recent college graduates to become Sales Development Representatives in our rapidly expanding Sales organization.

Named as one of the top 50 “Best Places to Work in Massachusetts” by the Boston Business Journal, The 100 Top Places to Work in Massachusetts by the Boston Globe, and one of the Top 100 Mid-sized Companies by Forbes, TechTarget is committed to your success.

Our training program will prepare you to be an effective and successful Sales Development Representative by building sales skills and learning about TechTarget’s product offerings. You will have direct exposure to management and be a part of the fastest growing part of our business. As a merit-based company, Informa TechTarget rewards strong performance, and you will have the opportunity to rapidly advance your career.

The Position

At Informa TechTarget, the Sales Development Representative (SDR) will be instrumental in driving our growth by sourcing meetings that create content marketing programs in partnership with some of the world’s largest brands. In this role, you will serve as the front line, introducing our content strategy and development expertise to both existing clients and potential prospects.

In this role the SDR will work to generate revenue by developing opportunities through phone, email and LinkedIn for the TechTarget Account Executives.

Essential Job Functions

Research, source and secure leads to build pipeline for our Account Directors.

Making outbound sales calls against an assigned territory

Actively participate in weekly meetings, recognizing achievements, exchanging valuable insights, and collaborating to overcome challenges.

Leveraging email to engage target prospects

Managing social media tools for inbound prospect development

Interacting with target prospects and providing high level value proposition

Generating qualified leads and setting sales appointments

Managing and updating prospecting status via CRM (Salesforce.com)

Expand your understanding of how content marketing programs unlock value for TechTarget customers by seeking out innovative approaches and best practices.

Qualifications

A self-starter who embraces a growth mindset, proactively taking initiative, seeking continuous improvement, and viewing challenges as opportunities for personal and professional growth.

A bachelor’s degree is required, with a preference for fields related to business, marketing, communications, or other relevant disciplines.

1-3 years of experience, ideal for early-career professionals or recent college graduates eager to build a successful career in B2B sales.

Exceptional written and verbal communication skills, with the ability to craft persuasive messaging, present ideas clearly, and engage clients effectively through email, phone, and in-person interactions.

A strong work ethic, highly motivated and committed to long-term career development in the competitive and rewarding field of sales, specifically in content marketing and national advertising solutions.

A high-energy mentality with a positive, driven attitude, capable of making 50 calls per day while maintaining enthusiasm and professionalism.

Ability to thrive in a merit-based environment with a results-driven mindset, focusing on performance, accountability, and earning potential based on individual success.

Proficiency in Microsoft Office and social media platforms, including Excel, Word, PowerPoint, and LinkedIn, with the ability to leverage digital tools for prospecting and relationship building.

Demonstrated experience achieving and exceeding monthly goals, with a proven track record of consistently meeting or surpassing performance targets, focusing on securing advertising and content marketing partnerships across national business markets.

Sales-oriented problem solver with the capability to identify client needs and present tailored content marketing and advertising opportunities that align with their business objectives.

Strong time management and organizational skills, effectively managing multiple accounts, sales pipelines, and deadlines while maintaining attention to detail.

This role involves selling content marketing, branding and promotion, and advertising solutions to businesses nationwide, making it ideal for motivated individuals passionate about consultative sales and building long-term client relationships.

Additional Information

Why work at Informa

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include :

Freedom & flexibility : colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.

Great community : a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.

Broader impact : take up to four days per year to volunteer, with charity match funding available too.

Career opportunity : the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.

Time out : We offer unlimited paid time off (PTO) to help you maintain a healthy work-life balance. In addition to your PTO, and you will receive 10 national holidays.

Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.

Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.

Recognition for great work, with global awards and kudos programs.

As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here .

Nondiscrimination Policy

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Salary : $55,000

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