What are the responsibilities and job description for the Sales Development Representative - Entry Level position at Informa TechTarget?

Job Description

Title : Sales Development Representative
Location : Washington, D.C. (In Office)
Start Date : March 2025
Salary : Up to $55,000 Commission
Job Listing Expires : February 7, 2025

Informa TechTarget, the leader in targeted IT purchase intent-driven marketing and sales services, is looking for driven and ambitious recent college graduates to become Sales Development Representatives in our rapidly expanding Sales organization.

Named as one of the top 50 “Best Places to Work in Massachusetts” by the Boston Business Journal, The 100 Top Places to Work in Massachusetts by the Boston Globe, and one of the Top 100 Mid-sized Companies by Forbes, TechTarget is committed to your success.

Our training program will prepare you to be an effective and successful Sales Development Representative by building sales skills and learning about TechTarget’s product offerings. You will have direct exposure to management and be a part of the fastest growing part of our business. As a merit-based company, Informa TechTarget rewards strong performance, and you will have the opportunity to rapidly advance your career.

The Position

At Informa TechTarget, the Sales Development Representative (SDR) will be instrumental in driving our growth by sourcing meetings that create content marketing programs in partnership with some of the world’s largest brands. In this role, you will serve as the front line, introducing our content strategy and development expertise to both existing clients and potential prospects.

In this role the SDR will work to generate revenue by developing opportunities through phone, email and LinkedIn for the TechTarget Account Executives.

Essential Job Functions

Research, source and secure leads to build pipeline for our Account Directors.

Making outbound sales calls against an assigned territory

Actively participate in weekly meetings, recognizing achievements, exchanging valuable insights, and collaborating to overcome challenges.

Leveraging email to engage target prospects

Managing social media tools for inbound prospect development

Interacting with target prospects and providing high level value proposition

Generating qualified leads and setting sales appointments

Managing and updating prospecting status via CRM (Salesforce.com)

Expand your understanding of how content marketing programs unlock value for TechTarget customers by seeking out innovative approaches and best practices.

Qualifications

A self-starter who embraces a growth mindset, proactively taking initiative, seeking continuous improvement, and viewing challenges as opportunities for personal and professional growth.

A bachelor’s degree is required, with a preference for fields related to business, marketing, communications, or other relevant disciplines.

1-3 years of experience, ideal for early-career professionals or recent college graduates eager to build a successful career in B2B sales.

Exceptional written and verbal communication skills, with the ability to craft persuasive messaging, present ideas clearly, and engage clients effectively through email, phone, and in-person interactions.

A strong work ethic, highly motivated and committed to long-term career development in the competitive and rewarding field of sales, specifically in content marketing and national advertising solutions.

A high-energy mentality with a positive, driven attitude, capable of making 50 calls per day while maintaining enthusiasm and professionalism.

Ability to thrive in a merit-based environment with a results-driven mindset, focusing on performance, accountability, and earning potential based on individual success.

Proficiency in Microsoft Office and social media platforms, including Excel, Word, PowerPoint, and LinkedIn, with the ability to leverage digital tools for prospecting and relationship building.

Demonstrated experience achieving and exceeding monthly goals, with a proven track record of consistently meeting or surpassing performance targets, focusing on securing advertising and content marketing partnerships across national business markets.

Sales-oriented problem solver with the capability to identify client needs and present tailored content marketing and advertising opportunities that align with their business objectives.

Strong time management and organizational skills, effectively managing multiple accounts, sales pipelines, and deadlines while maintaining attention to detail.

This role involves selling content marketing, branding and promotion, and advertising solutions to businesses nationwide, making it ideal for motivated individuals passionate about consultative sales and building long-term client relationships.

Additional Information

In Return for Generating Strong Results, You’ll Receive

Guaranteed base salary plus and uncapped bonus plan

Generous benefit package including health, dental and vision insurance, 401k plan with company match

Employee Stock Purchase Plan

Opportunity for rapid advancement

At Informa TechTarget, You Will Also Find

A flexible Open Leave Policy plus 18 paid holidays

Continuous training and active programs to support growth

An energetic, collaborative and promote-from within culture

Free snacks and beverages, and a subsidized lunch program

Our Washington, D.C. office is near to public transportation and has amenities including a fitness facility and full-service restaurants within walking distance.

Competitive Benefits with 401k match

Advancement Opportunities

SDRs can earn an Account Executive position, selling TechTarget’s entire suite of products, managing a full book of business and adding commission to the compensation package. Optional career paths can lead to positions in Customer Success, Marketing and Sales Enablement.

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed.

TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.

Nondiscrimination Policy

TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law.

Salary : $55,000

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