What are the responsibilities and job description for the Digital Marketing Manager position at Informativ, LLC?
Informativ LLC offers credit report and compliance solutions to the automotive and general consumer finance industries across the United States. The Company optimizes and automates the consumer finance qualification process through a fast, easy-to-use, and secure software platform made available to its extensive network of software affiliate partners. Informativ’s products and solutions place a heavy emphasis on compliance and identity verification to support the credit application and credit report process. Please visit www.informativ.com for additional information.
Position Description:
We are seeking a data-driven and creative Digital Marketing Manager to lead our paid media and search engine marketing (SEM) efforts. This role will develop and execute digital campaigns, optimize content through A/B testing, and manage paid media strategies to drive engagement, brand awareness, and conversions. The ideal candidate thrives in a fast-paced environment, understands audience behavior, and can turn data insights into actionable strategies.
About the Role
- Digital Media Strategy & Execution: Develop and implement digital media strategies that align with company goals, brand identity, and audience engagement.
- Develop, implement, and oversee the company's online marketing strategies across various digital channels including search engines with the primary goal of increasing brand awareness, driving website traffic, and generating leads
- Must have a strong understanding of SEO, PPC, content marketing, and analytics and effectively manage and optimize digital marketing efforts across all platforms.
- Conduct keyword research and implement best practices for paid search campaigns to maximize ROI.
- Monitor ad spend and campaign performance, adjusting bids and targeting to improve efficiency.
- Design and execute A/B tests on ad creatives, landing pages, and email campaigns to improve conversion rates.
- Analyze key performance metrics using tools like Google Analytics, Meta Business Suite, and SEMrush to track and report campaign effectiveness.
- Use data-driven insights to optimize content, targeting, and ad strategies.
- Stay up-to-date on emerging digital marketing trends, platform updates, and algorithm changes to refine strategies.
- Experiment with new marketing techniques and tools to drive engagement and lead generation.
About You
- Bachelor’s degree in Marketing, Communications, or a related field, preferred, but not required.
- 5 years of experience in digital marketing, SEO, and PPC.
- Proficient in Google Analytics, SEM Rush, Pardot, and Salesforce.
- A/B Testing experience
- Strong understanding of digital marketing platforms, trends, and best practices.
- Experience with paid social advertising (Meta Ads, LinkedIn Ads, TikTok Ads, etc.).
- Excellent writing, editing, and communication skills.
- Strong analytical skills with the ability to interpret data and adjust strategies accordingly.
- Experience in B2B, SaaS, and automotive marketing is a plus.
Informativ is proud to be an equal opportunity employer committed to building a "best in class" work environment. We offer a rich benefit package including paid time off, health insurance, and 401(k).
Job Type: Full-time
Pay: From $1.00 per year
Benefits:
- 401(k) matching
- Employee assistance program
Schedule:
- 8 hour shift
Work Location: Hybrid remote in Frisco, TX 75034
