Product Marketing Manager

Who we are

If you are driving on a highway in North America, there is a good chance that Infotech software was used to build it. In the U.S., 88% of state transportation agencies use Infotech-developed software to manage their road construction projects. We support all aspects of road construction from managing bids, to secure document signing, to cost estimation and inspection. Infotech employees play a direct role in building and improving the construction and safety of road and highway infrastructure.  

With a diverse workforce and collaborative, relaxed environment, Infotech is a Gainesville-born pioneer of innovation, committed to its family of employees, customers, and community. We are known for our people-first culture, outstanding employee retention rates, and work-life flexibility.

Infotech is proud to be Certified™ by Great Place to Work®, recognizing our commitment to creating an outstanding employee experience!  

What you’ll do

As a Product Marketing Manager, you'll be the person who figures out how to best present our products to the world. It's about understanding the market, crafting the right message, and making sure our sales teams have what they need to succeed. You’ll lead market research, messaging, and go-to-market planning initiatives. You’ll collaborate closely with Product, Marketing, and Sales teams to deliver successful product launches and campaigns.

You’ll also:

• Understand the Market: You'll develop a deep understanding of our customers and competitors. This involves efforts like market research, analyzing customer feedback, and seeing what's happening in the industry.
• Create the Message: You'll help define how we talk about our products. This means figuring out the key benefits and creating messaging that resonates with our target audience.
• Plan Product Launches: You'll work with the product and sales teams to plan and execute product launches. This includes making sure everyone is aligned on the messaging and strategy.
• Work with Product Teams: You'll collaborate with the product team to provide market insights and help shape the product roadmap.
• Stay Competitive: You'll keep an eye on what our competitors are doing and help us differentiate our products.

You'll be a key player in making sure our products reach the right people and that they understand the value we offer. It's about being organized, analytical, and a good communicator. You'll be the person that connects the product to the market.

QUALIFICATIONS 

You must have

Bachelor's degree from a college or university in Business Administration or a related field and four years of relevant experience; or equivalent combination of education and experience.

We’d like you to have: 

• 4 years relevant experience in sales, marketing, business development, or account management.
• Construction management, civil engineering and/or agency background. 
• Excellent interpersonal and written communication skills. 
• Natural relationship builder with initiative, integrity, reliability, and maturity.
• Demonstrated experience in developing business plans and marketing strategies. 
• Experience and/or certification with Product Marketing Alliance, Pragmatic Marketing, Silicon Valley Product Group, or other product management and product marketing frameworks are a plus.

Where you’ll work

Infotech’s people-first culture allows us to support remote, hybrid, or on-site work arrangement preferences aligned with the needs of the role or team. Construct your future with us while working fully remote within the US*. You can let us know your preferred work arrangement on your application.

Our commitment to you as an Infotecher

• We’ll prioritize your physical and mental well-being, with inclusive health, dental, and vision benefits, flexible work arrangements to fit your lifestyle, and plenty of time off so you can rest when you need to. 
• We’ll provide a competitive and equitable compensation plan.
• We’ll invest in you as a human being and your career as a professional, through our continuing education support, professional development resources, leadership training, and opportunities to connect with mentors. 

Other requirements

This position requires up to 25% travel to customers, tradeshows, and to Infotech's Gainesville headquarters as needed.

Additional Information & Timeline

This is a non-sponsorship eligible position. This position will remain posted until March 14, 2025. Resume required. Cover letters are highly recommended.

In compliance with pay and benefits transparency requirements, please visit the Total Rewards page on our website. 

*While Infotech supports a remote workforce, there are currently no employees residing in California. Due to tax implications, preference will be given to candidates residing outside of California.