What are the responsibilities and job description for the Project Manager Marketing 96151 position at Infotech Sourcing?
Job Title : Manager, Integrated Marketing
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.
Function : Marketing
Summary
The Manager, Integrated Marketing will develop and execute digital strategies to sustain brand equity and drive market share. This role requires a deep understanding of the brand, its target audience, and its overarching vision and direction.
Key Responsibilities
- In-Season Execution :
Lead product-focused storytelling and promotional events across homepage, email, and digital media.
Build and maintain strong relationships with cross-functional teams, including creative, CRM, commercial planning, media, merchandising, online experience, digital production, and external agencies.
Analyze performance metrics and the competitive landscape to refine marketing assets and adopt best practices.
Serve as a product expert, taking assets from concept to creation.
Assist the Manager with miscellaneous tasks as needed.
Key Experiences and Qualifications
3–5 years of consumer marketing experience, with a focus on content marketing.
Strategic, data-driven thinker with strong analytical skills.
Background in fashion and retail marketing.
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