What are the responsibilities and job description for the Sr. Director, Marketing, US/Canada position at Ingredion?

Job Title

Sr. Director, Marketing, US/Canada & Global Dairy Category Lead

Develop the marketing strategy for the category and drive execution to deliver growth ambition.
Translate global category strategies into an execution plan for regional growth and business segment ambition.
Provide insights, marcoms, and digital marketing activity guidance to effectively sell portfolio of category products and close deals.
Champion adoption of new differentiated marketing capabilities within the regional business.

Articulate regional growth opportunities and shape global category strategies.
Derive regional marketing and G2M plans from global category strategies.
Uncover new growth pockets for the business by working with the Global Market Data Analytics team to size and prioritize opportunities.
Facilitate or run the annual regional customer segmentation process to bring objectivity to customer allocation.
Ensure flawless execution of global and regional launches.
Align Insights, Marketing Communication, and Digital COE plans with business priorities and brand position externally.
Drive the adoption of new differentiated marketing capabilities within the business.
Manage the marketing budget and maximize return on investment.

Develop the global category strategy (5 year horizon) to deliver segment priorities.
Work with the global application team to define the technical roadmap to deliver the category strategy.
Oversee tracking of progress and corrective actions in the development and execution of a 0-18 month implementation plan.
Coordinate effective resources to support the execution of the strategy in the region.
Ensure results are reported consistently across the business using the ARA classification.
Guide the development of the budget and strategic plan.
Regularly assess sub-category performance at a customer brand level for texture and healthfulness vs. likely consumer expectation.
Identify gaps that would revolutionize sub-category or brand appeal.
Market and competitor intelligence for the category providing updates to customers and Ingredion.
Leverage inputs to shape strategy and plans.
Participate in customer meetings to build market knowledge, inform solution development/proposal, and help convert sales opportunities.
Act as the marketing lead for major global category customers and shape account plans.

Degree qualified, preferably MBA or Masters degree in Engineering, Food Science, or Marketing.
Minimum 15 years previous experience in marketing with strong knowledge of the category.
Experience within the ingredients industry in a Sales, Marketing, or Technical position.
Ability to thrive in a high-performance environment.
Strong project management skills.
Strong presentation skills.
Flexible, responsive, and works well on own initiative.
Fluent in English.

Strong skills in marketing with interest in keeping up-to-date with latest developments and passion for the segment.
Excellent team player and collaborator while operating independently on initiatives.
Establishes high-performance goals and standards.
Able to both drive and support major programs.
Able to withstand pressure during high-stress projects.
Strong interpersonal skills and excellent communicator.
Shares knowledge and expertise to progress both country/regional and wider business goals.

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