Campaign Copywriter

Location: Based in Denver Colorado, Remote available

Position Type: Full-Time

Company Overview 

At Initium Health, we are dedicated to transforming public health systems and driving meaningful improvements in community health outcomes. As a leading organization in the field, we provide innovative, data-driven solutions that address critical health challenges and promote equity across diverse populations. Our work spans strategy development, program implementation, and marketing, all with the goal of creating sustainable health improvements and expanding access to high-quality care.

Position Overview:

We are seeking a highly creative and detail-oriented Full-Time Campaign Copywriter to join our marketing team. Reporting directly to the Principal, this role is responsible for crafting compelling and targeted copy based on briefs provided by the Director of Marketing. The ideal candidate will be skilled in translating campaign objectives into clear, engaging, and persuasive messaging for various platforms, including social media, websites, presentations, video, radio, podcast, and print materials. The role requires close collaboration with designers, marketing strategists, and project managers to ensure consistency and effectiveness across all content channels.

Key Responsibilities:

• Campaign Copy Development: Write engaging and targeted copy for marketing campaigns, with a focus on public health and behavioral health topics. This includes content for social media, websites, email marketing, presentations, and print collateral.
• Brand Messaging: Maintain and uphold consistent tone, voice, and messaging across all platforms while adhering to campaign objectives and branding guidelines.
• Content Strategy: Collaborate with the marketing team to develop messaging strategies that align with campaign goals and resonate with target audiences, including diverse community groups.
• Research and Synthesis: Translate complex program guidelines, funding opportunities, and deadlines into clear, concise, and easily digestible copy for different audiences, ensuring all essential details are communicated.
• Multichannel Content Creation: Write compelling copy for a variety of channels, including social media posts, email campaigns, press releases, flyers, brochures, and presentations.
• Editing and Proofreading: Ensure all copy is grammatically correct, well-structured, and error-free. Maintain quality control for all written content.
• Collaborative Feedback: Work closely with designers and project managers to iterate on copy based on feedback, ensuring alignment with visual elements and campaign objectives.
• Audience Engagement: Craft copy that is persuasive and drives action, whether that is to apply for funding, participate in surveys, or attend events. Tailor content for specific audiences, including community members, professionals, and public stakeholders.
• Adherence to Deadlines: Meet project deadlines while managing multiple projects simultaneously. Maintain a high standard of quality even under tight timelines.

Educational Requirements

Bachelor’s degree in relevant field required, preferably in Journalism, Marketing, Public Health, Health Policy, Social Work, Community Health, or a related field.

Skills & Qualifications:

• Proven experience as a copywriter, preferably in public health, non-profit, or community-focused campaigns.
• Strong portfolio showcasing experience in campaign copywriting across various mediums (social media, print, email, etc.).
• Excellent written and verbal communication skills.
• Ability to translate complex information into clear, concise, and compelling messages.
• Strong research skills and ability to synthesize information from multiple sources.
• Highly organized, with the ability to manage multiple projects and deadlines.
• Comfortable working both independently and collaboratively in a fast-paced environment.
• Familiarity with marketing tools and platforms (e.g., email marketing software, and social media management tools) is a plus.

Why Join Us?

At Initium Health, you won’t just be writing proposals—you’ll be shaping the future of public health. By joining our team, you'll have the opportunity to contribute to impactful initiatives that address pressing health challenges in communities. We offer a dynamic, flexible, and collaborative work environment where your ideas and expertise will directly influence real-world outcomes.If you’re passionate about improving community health and want to make a tangible difference, this is the place to do it.