What are the responsibilities and job description for the Senior Manager Marketing Analytics, Banking position at Inizio Partners?
Role and Responsibilities :
As the Marketing Analytics Senior Manager , you will be instrumental in building new banking products and leading cross-functional efforts across Marketing, Product, Engineering, Risk and Finance to drive growth for said products. This role requires a deep understanding of the digital lending or banking space, a solid grasp of various business functions (Marketing, Product, Engineering, Analytics, and Finance), and a strong ability to develop and implement data-driven initiatives from start to finish. Your analytical prowess, problem-solving skills, product sense, and ability to work effectively cross-functionally will be key to your success.
Primary day-to-day client contacts and often interact with C-level executives.
- Interacts regularly with clients to understand business requirements, define analytical problems, structure and communicate solutions and ensure client satisfaction with strong business driving results
- Extremely comfortable working with data, including managing large number of data sources, analyzing data quality, and pro-actively working with client’s data / IT teams to resolve issues
- Develop Growth Strategies : Create new offerings or optimize existing product sets to drive growth through a data-driven and customer-centric approach
- Lead End-to-End Execution : Manage the full lifecycle of strategic initiatives, including building business cases, securing stakeholder buy-ins, defining and documenting business requirements, and crafting go-to-market plans
- Optimize Post-Launch : Analyze and optimize new strategies post-launch to ensure KPI metrics are met, and business benefits are realized
- Stakeholder Collaboration : Collaborate with and drive alignment among various stakeholders across the organization
- Manage Offshore Team : Lead and coordinate with offshore contractors for analytical support and to ensure seamless execution
Candidate Profile :
