Marketing Specialist | Campaign Strategy & Execution

We're seeking a self-motivated Marketing Campaign Strategy & Execution Specialist to join our team. Inked Brands works with niche brands to scale their businesses by analyzing and optimizing product assortment for both the ecommerce and wholesale sales channels. Our team is fun, creative, and willing to take smart risks. 

OVERVIEW: 

The Campaign Strategy & Execution Specialist is responsible for overseeing the end-to-end execution of marketing campaigns, ensuring seamless delivery across multiple channels, and aligning campaigns with the overall marketing strategy. This role involves working closely with cross-functional teams including creative, content, digital marketing, and analytics to drive successful campaign execution. The Specialist will be instrumental in tracking performance, ensuring deadlines are met, and continuously optimizing campaigns to achieve business objectives.

WHAT YOU'LL DO:

• Campaign Planning & Execution: Lead the execution of marketing campaigns, ensuring they are delivered on time, within budget, and according to agreed-upon specifications. Coordinate efforts between internal teams and external agencies/vendors.
• Inventory Evaluation & Planning:  Evaluate inventory levels across all brands and develop strategic plans to sell through stagnant SKUs while maximizing margin for products with high sell through rates. 
• Project Management: Develop and manage detailed project plans, timelines, and resources to ensure successful campaign implementation. Track progress and adjust resources as needed to meet objectives and deadlines.
• Cross-Functional Collaboration: Collaborate with creative, content, digital marketing, and data teams to ensure campaign assets are produced and distributed in a timely and effective manner.
• Performance Monitoring & Optimization: Monitor campaign performance in real-time, identify opportunities for improvement, and work with the team to optimize campaigns for better results.
• Budget Management: Manage campaign budgets, ensuring spending aligns with forecasts, and report on any discrepancies or areas of concern.
• Reporting & Analytics: Generate reports that track key performance indicators (KPIs) for campaigns. Provide insights on campaign success, ROI, and areas for improvement.
• Stakeholder Communication: Maintain clear communication with stakeholders throughout the campaign lifecycle. Provide regular updates on status, challenges, and successes.
• Continuous Improvement: Stay current on industry trends and best practices to recommend and implement new strategies for campaign execution.

WHAT YOU’LL BRING TO THE TABLE

• Post-secondary degree in Marketing, Business, Communications, or related field.
• Experience: Minimum of 2 years of experience in marketing campaign execution, project management, or a related field.
• Preferred Experience:
  • Experience with email marketing, social media campaigns, digital advertising, and SEO/SEM.
  • Familiarity with project management software (e.g., Asana, Monday.com, or Trello).
  • Knowledge of A/B testing and optimization strategies.
  • Experience in the gift industry and/or with consumer goods is a plus
• Skills:
  • Strong project management and organizational skills.
  • Ability to manage multiple campaigns and priorities simultaneously.
  • Experience with marketing automation tools, CRM systems, and analytics platforms.
  • Excellent communication skills, both written and verbal.
  • Data-driven mindset with the ability to analyze campaign performance and make strategic adjustments.
  • Proficiency in Microsoft Office Suite, Google Workspace, or similar tools.
• Organizational Skills– Demonstrates strong organization, prioritizing and managing conflicting demands to meet deadlines.
• Project Management- Manage competing demands with ease, bouncing between priorities. Anticipate implications of deviation from schedule and problem solve, communicate, etc.
• Leadership - Strong leadership and team collaboration skills.
• Communication– Self-confident with superb communication skills.  Great listener, able to patiently assess customer needs and instill confidence in solutions.  Good at negotiation and thinks creatively. Builds relationships and works collaboratively in a team environment.
• Detail Orientation– Detail-oriented and proactive in identifying and addressing issues before they arise.
• Change Agility– Able to navigate successfully and positively in a fast-paced, high-growth environment where change occurs rapidly.
• Judgment and Decision Making– Considers the relative costs and benefits of potential actions to choose the most appropriate one; looks beyond things accepted as “given” to suggest creative approaches, pulling information from many sources.
• Cultural Fit– Embodies and inspires a positive attitude, in support of our unique culture founded on the principles of excellence, respect, accountability, integrity, enjoyment, and diversity.