Marketing Specialist | Email & SMS

We're seeking a self-motivated Marketing Campaign Strategy & Execution Specialist to join our team. Inked Brands works with niche brands to scale their businesses by analyzing and optimizing product assortment for both the ecommerce and wholesale sales channels. Our team is fun, creative, and willing to take smart risks. 

OVERVIEW: 

The CRM/Email/SMS Marketing Specialist is responsible for planning, executing, and optimizing email and SMS marketing campaigns that drive lead generation, customer engagement, and conversions. This role involves working closely with the demand generation and marketing teams to create compelling messaging, segment audiences, and utilize data-driven insights to improve campaign performance. The Specialist will play a critical role in developing targeted campaigns aimed at nurturing prospects, re-engaging existing customers, and driving revenue growth.

WHAT YOU'LL DO:

• Campaign Strategy & Execution:
  • Plan, create, and execute email and SMS marketing campaigns that align with overall demand generation goals, focusing on lead generation, nurturing, and conversions.
  • Develop segmented email/SMS lists and use customer insights to personalize campaigns for different buyer personas, behaviors, and stages of the customer journey.
  • Collaborate with the content, design, and product teams to create compelling and visually engaging email and SMS content that aligns with the company’s brand and messaging.
  • A/B test subject lines, content, call-to-action (CTA) buttons, and sending times to optimize engagement and improve campaign performance.
  Lead Nurturing & Engagement:
  • Design automated email and SMS drip campaigns that nurture leads through the sales funnel, from initial contact to conversion.
  • Monitor customer behavior (opens, clicks, unsubscribes, etc.) and adjust campaigns to maximize conversions and minimize churn.
  Analytics & Reporting:
  • Track, measure, and analyze the performance of email and SMS campaigns, including open rates, click-through rates (CTR), conversion rates, and ROI.
  • Use data-driven insights to optimize future campaigns, refine messaging, and improve overall demand generation strategies.
  • Report on key campaign metrics to leadership and provide actionable recommendations for improving engagement and generating more qualified leads.
  Optimization & Testing:
  • Continuously monitor email/SMS deliverability, inbox placement, and list health, ensuring that campaigns reach the intended recipients.
  • Implement and refine segmentation strategies to ensure the right messages reach the right audiences at the right time.
  • Use A/B testing and other optimization techniques to improve key campaign metrics and maintain high performance across email/SMS campaigns.
  Compliance & Best Practices:
  • Ensure email and SMS campaigns comply with legal requirements, including GDPR, CAN-SPAM, and other privacy regulations.
  • Stay up-to-date on best practices, industry trends, and emerging technologies in email and SMS marketing, incorporating new tactics to improve campaign effectiveness.
  
  

WHAT YOU’LL BRING TO THE TABLE

• Post-secondary degree in Marketing, Business, Communications, or related field.
• Experience: Minimum of 2 years of experience in CRM marketing (email & SMS) or demand generation
• Preferred Experience:
  • Proven track record of running successful demand generation campaigns using email and SMS platforms.
  • Experience with marketing automation tools such as HubSpot, Marketo, Mailchimp, Klaviyo, or similar platforms.
  • Experience with A/B testing, segmentation, and analytics tools (Google Analytics, campaign reporting tools, etc.)
    
  • Familiarity with CRM platforms such as Salesforce and integration with marketing automation tools.
  • Knowledge of email deliverability and strategies to improve inbox placement.
  • Experience with dynamic content personalization and integrating email/SMS campaigns with other marketing channels.
• Skills:
  • Strong understanding of email/SMS marketing best practices and metrics.
  • Excellent writing and communication skills, with a focus on persuasive and engaging messaging.
  • Ability to analyze campaign data and draw actionable insights to optimize performance.
  • Experience with segmentation and customer journey mapping to improve targeting and engagement.
  • Knowledge of email/SMS design best practices and experience with creating mobile-responsive templates.
    
• Organizational Skills– Highly organized, able to manage multiple campaigns simultaneously while meeting deadlines.
• Project Management- Manage competing demands with ease, bouncing between priorities. Anticipate implications of deviation from schedule and problem solve, communicate, etc.
• Analytical - Analytical mindset with the ability to turn data into actionable insights.
• Communication– Self-confident with superb communication skills.  Great listener, able to patiently assess customer needs and instill confidence in solutions.  Good at negotiation and thinks creatively. Builds relationships and works collaboratively in a team environment.
• Detail Orientation– Strong attention to detail and an ability to work independently.
• Change Agility– Able to navigate successfully and positively in a fast-paced, high-growth environment where change occurs rapidly.
• Judgment and Decision Making– Considers the relative costs and benefits of potential actions to choose the most appropriate one; looks beyond things accepted as “given” to suggest creative approaches, pulling information from many sources.
• Cultural Fit– Embodies and inspires a positive attitude, in support of our unique culture founded on the principles of excellence, respect, accountability, integrity, enjoyment, and diversity.