Demo

Golf Sales Manager

Innisbrook Resort
Palm Harbor, FL Full Time
POSTED ON 1/28/2025
AVAILABLE BEFORE 3/28/2025

POSITION OBJECTIVE


The Golf Sales Manager is a highly motivated individual who will solicit and visit new and existing accounts to meet and exceed revenue goals through telephone solicitation, outside sales calls, site inspections and written communication. The ideal candidate is responsible for the future development of golf sales within a geographic territory.


ESSENTIAL JOB FUNCTIONS


  • Determine, develop, and execute action plans against existing and new target accounts to achieve and exceed sales revenue expectations.
  • Develop, maintain ongoing relationships with competitive set and customers and actively participate in community organizations and professional associations to maintain visibility and market share.
  • Continually target and prospect new business using marketing and sales resources
  • Have a working knowledge of the hotel's surroundings including the history, culture, and points of interest
  • Qualify incoming leads and send proposals, contracts and addendums if needed to negotiate golf group business using marketing and sales resources
  • Negotiates guest room rates, golf rates, function space, and hotel services within approved booking guidelines
  • Follow up on outstanding proposals and contracts to effectively close business
  • Process definite contracts and route information effectively and appropriately to the hotel turnover catcher who in turn will forward on to the operations team
  • Analyze competition, market trends and customer needs to continually assess the productivity against established goals and budgets
  • Analyze historical, current, and future hotel performance to capture the maximum amount of revenue and meet/exceed his/her individual sales goals and sales budget
  • Maximize revenue by selling all facets of the hotel to include guest rooms, golf greens fees, spa, and F&B outlets
  • Manage account details so all pertinent aspects of solicitation and closing are complete and documented in the iVvy sales and catering system
  • Conduct tours of property to group leaders and other potential customers while informing of all hotel services available; entertain customers on property during site inspections, pre-planning trips, and program operation when appropriate
  • Completed required site forms to alert the hotel of the tours
  • Competently utilizes the required systems/equipment and platforms to effectively evaluate availability, profitability and track the progress of groups from proposal through execution.
  • Maintain accurate, organized, and up-to-date files including computer filing and sales platform records (attachments, traces, activities, etc.)
  • Complete business evaluation process to maximize revenues for rooms with the Director of Sales/Revenue
  • Actively participate in all golf/sales/operational meetings
  • Overnight Travel is required to attend customer events, conducts outside sales calls, and participate in trade shows
  • Demonstrate a strong commitment to the Salamander Collection operating principles and philosophies.
  • Professionally represent the resort in the community, industry organizations and events.
  • Perform other duties as assigned to meet business needs.


EDUCATION/EXPERIENCE


  • High school diploma or general education degree (GED) required; Bachelor’s degree preferred. Two to three years of resort golf sales experience required.


REQUIREMENTS


  • Must be able to speak, read, write, and understand the primary language used in the workplace.
  • Requires good communication skills, both verbal and written.
  • Ability to identify and develop accounts
  • Extensive golf knowledge
  • Knowledge of hotel and competitive golf market.
  • Must possess computer skills, including, but not limited to, accounting programs, Microsoft Office, iVvy. and Springer Miller (SMS) tee time software.
  • Excellent interpersonal and sales-related skills.
  • Exceptional organizational and time management skills.
  • May be required to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form; to deal with problems involving several concrete variables in standardized situations.


PHYSICAL DEMANDS


  • Most work tasks are performed indoors. Temperature is moderate and controlled by hotel environmental systems.
  • Must be able to sit at a desk for up to 5 hours per day. Walking and standing are required the rest of the working day. This includes traveling to and from meetings. Length of time of these tasks may vary from day to day and task to task.
  • Must be able to exert well-paced ability to maneuver between functions occurring simultaneously.
  • Must be able to exert well-paced ability to reach other departments of the hotel on a timely basis.
  • Must be able to lift up to 15 lbs. occasionally.
  • Requires grasping, writing, standing, sitting, walking, repetitive motions, listening and hearing ability and visual acuity.
  • Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees.
  • Vision occurs continuously with the most common visual functions being those of near vision and depth perception.
  • Must have finger dexterity to be able to operate office equipment such as computers, printers, multi-line touch tone phone, FAX machines, photocopiers, and other office equipment as needed.


WORK ENVIRONMENT


  • Must be able to work effectively in a stressful environment, communicate with others, effectively deal with customers, and accept constructive criticism from supervisors
  • Must be able to change activity frequently and cope with interruptions

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