What are the responsibilities and job description for the Affiliate Marketing Specialist position at Inno Supps?
We are looking for an expert-level, results-driven Affiliate Marketing Specialist who has an in-depth understanding of affiliate and partnership marketing. This role will be responsible for scaling performance-driven affiliate programs, managing influencer relationships, and driving measurable revenue growth for our direct-to-consumer channel. We are looking for employees who like wearing multiple hats, thrive in a fast-paced environment, and are looking to make a measurable difference in our company’s growth while spreading our passion for health and wellness
What You Will Do:
- Take complete ownership of Inno Supps’ affiliate and partner marketing strategy, driving revenue growth through direct-response campaigns and brand partnerships.
- Identify, recruit, and onboard high-performing affiliates, influencers, and brand partners, ensuring a strong and engaged network.
- Develop, manage, and optimize performance-based partnerships with content creators, publishers, and media partners across various platforms.
- Analyze data and performance metrics, continuously optimizing for conversion rates, LTV, and ROI while ensuring the cost-effectiveness of affiliate relationships.
- Collaborate with cross-functional teams (growth, creative, and product) to align campaigns and messaging, ensuring consistency across DTC and retail channels.
- Stay ahead of industry trends, leveraging best practices and innovative strategies to grow the affiliate program.
- Manage affiliate tracking tools and platforms, ensuring accurate tracking, reporting, and attribution of affiliate-driven sales.
- Negotiate commission structures, incentives, and performance-based bonuses to drive maximum impact from key partners.
- Create and distribute monthly affiliate newsletters to keep affiliates updated on new marketing materials, campaigns, and incentives.
Qualifications and Experience:
- 3 years of experience in affiliate marketing, partnerships, or growth marketing, preferably in the CPG, DTC, or wellness space.
- Proven track record of scaling affiliate programs and driving revenue growth, with a deep understanding of performance marketing.
- Experience managing large-scale affiliate relationships, influencer partnerships, and media buying strategies.
- Strong analytical skills and experience with affiliate tracking platforms.
- A performance-driven mindset, with a focus on optimizing conversion rates, customer acquisition costs, and LTV.
- Exceptional communication and negotiation skills, with the ability to foster strong relationships with partners.
- Understanding of both DTC and retail affiliate marketing strategies, bridging the gap between online and offline consumer behavior.
- Passion for health, and wellness.
Who Are We?
We are Inno Supps. A DTC e-commerce, supplement company that thrives off of Innovation and constant improvement to redefine excellence. We have new and evolving brands frequently developing for creative versatility. We seek out gaps in our processes and workflows to ABO (Always Be Optimizing). We LOVE different perspectives that can adapt to the ever-changing marketplace and audiences while maintaining consistency in our branding and marketing initiatives. We are a Company crafted by the perfect blend of the imaginative and the analytical. We thrive off collaboration and professional development and strongly believe our colleagues and peers can individually contribute to each other and the collective.
We have a beautiful office space with a massive greenscreen room for production. Our production and post-production equipment is top-of-the-line. We have quarterly team outings when our workload allows and a wellness program for periodic, on-site neck and shoulder massages. We offer medical, dental, and vision where 50% of employee premiums are paid by the Company and you get free product while onsite and 50% off product for purchasing.
Apply TODAY and let's make magic happen!