What are the responsibilities and job description for the Content Outreach Coordinator position at Inno Supps?

Job Description

This is an in-house position. Please do not apply if you are looking for remote or hybrid work. Thank you.

Inno supps is one of the fastest growing supplement companies in the industry. To reach the goal of our mission, we have committed to pioneering INNO vation by proving the most effective and healthy products on the market, free of artificial sweeteners, fillers, or harmful additives. We believe in fostering a community that embraces a lifestyle centered on vibrant health and enduring wellness.

Our company is seeking a skilled Content Outreach Coordinator to join our team. In this role, the Content Outreach Coordinator will be responsible for identifying and obtaining UGC and customer transformation stories over existing and emerging platforms for our paid ads, content team. The Content Outreach Coordinator will be responsible for managing and creating client relationships, have a strong eye for detail, and have a passion for paid, influencer marketing.

Responsibilities :

Account Management : Leads in day-to-day account management tasks, including client conversations, reviewing trackers, reports, recaps, filing images, social content, call agendas, etc.

UGC and Testimonial Outreach : Sourcing and outreach for UGC and Inno Supps customer database, setting up and conducting virtual and in person interviews for UGC and real Inno Supps customers and transformation stories.

Crafting Influencer Campaigns : Assists the Content Director in the ideation of comprehensive influencer campaigns that align with client objectives and KPIs, while taking ownership of smaller activations and plans within the campaign framework.

Creative Brief Management : Working closely with the Content Director managing the development of UGC and customer creative briefs for photo / video shoots.

Campaign Evaluation : Develops recap materials post-campaign to measure and evaluate value, including ROI and other performance metrics.

Build & Maintain Lasting Relationships : Cultivates and maintains genuine relationships with UGC clients, Inno Supps customers, and content creators, fostering trust and mutual respect.

Other duties as appropriately assigned.

Requirements :

2 years experience working on paid influencer marketing campaigns, preferred (entertainment, retail / consumer brands, preferred)

Demonstrated knowledge of existing and emerging social media platforms

Creative and adept at brainstorming unique activations across every brand category, both niche and broad

Expert at researching and recommending diverse, but equally relevant, influencers for a campaign.

Ability to draft contracts and negotiate fees and other contract terms with talent / talent managers.

Reliable and self-sufficient with a strong ability to multitask and prioritize responsibilities.

Stay detail-oriented in a fast-paced environment.

Excellent communication (written and verbal) and interpersonal skills.

We recognize that Company culture is important! We value a culture that is casual, fun, and empowering. There is a lot of room for growth in this role! That's right, no glass ceiling and room for constant professional development. We have a beautiful office space with two (2) large conference rooms, two (2) green screen video rooms, and a podcast room! Come join our team!

Inno Supps is an equal opportunity employer. We work together to create a space that fosters diversity and inclusion across race, color, gender, sexual orientation, gender identity / expression, disability, age, national origin, and veteran status.

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