What are the responsibilities and job description for the Product Marketing Manager position at Innovation Associates Inc?
The Role :
At iA, the Product Marketing Manager supports building awareness about how our products / services can satisfy customer needs in retail and central fill pharmacies. We’re looking for an experienced and versatile product marketing manager with experience in driving outbound solution positioning, messaging, and commercial readiness. This individual will work closely with both the Marketing and Product Teams to align on strategy, commercial launch and execution of the go-to-market plan. This position will translate the buyer and consumers voice into messaging, branding, and overall need for the Pharmacy Automation market. This role will be responsible to manage relationships with external partners for any marketing or event related collaboration.
What you’ll do :
Market intelligence – be the expert on our buyers, who are they, how they buy and their key buying criteria.
Understands the competitive landscape—be an expert on our competition and how they are positioned. Develop a competitive comparison guide for use in positioning against like offerings from other organizations.
Collaborate with product management and marketing brand & communications - develop product positioning and messaging that resonates with our target buyer personas.
Establish positioning, messaging, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
Work closely with management on establishing an ongoing evaluation of the pricing and business model of the solutions that matches the value delivered in the marketplace.
Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
Develop launch briefs and in collaboration with the marketing brand team, guide creative direction to meet objectives for all advertising and public facing communications, including print, digital, and video assets.
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration internally and externally.
Sales enablement : Create comprehensive sales enablement through product training and capability demonstrations to direct sales and partners. Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make.
In collaboration with the Marketing Growth team, assist in the preparation of Requests for Proposal / Pricing (RFPs), tenders and contracts in conjunction with sales and product management.
In collaboration with the Marketing Brand team, identify ways to promote our products at trade shows and major industry-related events.
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Who you are :
5 years of experience in product marketing, marketing, business or related field.
Excellent written and verbal communication skills, ability to convey messages simply
Critical thinker, excellent listener, and communicator
Strong strategic and collaborative skills
Proven experience developing marketing plans, go-to-market strategies and campaigns
Strong project management, multitasking, and decision-making skills
Proven ability to translate complex technical information into clear value for the customer
Ability to analyze market trends and effectively communicate to cross-functional teams
Ability to effectively train sales teams on new products
Metrics-driven marketing mind with eye for creativity
Even better if you have :
Experience working with software and devices
Proven experience designing interactive applications and networking platforms
Willingness and ability to travel up to 25% of time
Applicants must be authorized to work for ANY employer in the U.S. Employer will not sponsor applicants for work visas.
Compensation :
The estimated base annual salary range for this position is $86,125.40 to $116,522.60, though a candidate’s base annual salary shall be determined on a range of factors, including, but not limited to, qualifications and experience. This position may additionally be eligible for an annual discretionary bonus.
What are the perks?
Generous time off policy that allows you to put your family first
Opportunity to work on the cutting edge of pharmacy automation in a high growth tech company
Competitive benefits, salary, and talent development opportunities
Commitment to professional development and working for a company where your voice is heard
More about iA :
iA® (Innovation Associates®) is a pharmacy fulfillment company that provides an integrated platform of capabilities to support Centralized and Community Pharmacy Fulfillment Solutions. With over 30 years of experience in the pharmacy fulfillment business, we have developed and implemented a suite of automation and software solutions that help deliver quick and sustainable business results. Our integrated Pharmacy Fulfillment Platform enables scalable solutions that helps run the prescription fulfillment process from prescription acceptance to delivery, supporting dynamic design flexibility to service pharmacies in a variety of volumes and settings. Our solutions improve workflow, and increase efficiency, while enabling more time for pharmacists to focus on their patients. iA works with pharmacy providers in the Commercial, Health Systems, Government, and Mail Order / eCommerce markets. iA can help customers transform their pharmacy. For more information, visit iARx.com.
Our Mission : We partner with providers to transform pharmacy through our leading-edge software enabled fulfillment technology and partners to deepen the patient-pharmacist relationship, enhancing patient safety and choice while increasing operational efficiency. iA empowers pharmacists to focus on patient care. iA can run the prescription fulfillment process from start to finish, helping pharmacies manage fulfillment and inventory to help lower costs, improve efficiency, increase safety, and provide comprehensive Rx tracking and real-time support.
Our Products : Software
Modular Hardware
Sophisticated Counting and Collation Devices
Our Core Values : Solutions Driven
Customer Centric
Championing Diversity
Empowering Ownership
Trust Daringly
To learn more about iA’s product, people and culture visit us at iARx.com OR check us out on LinkedIn () , Facebook () , or YouTube () !
iA provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Salary : $86,125 - $116,523
