Director of Marketing, Innovation Works, Inc.

Director of Marketing

Job Summary

The Director of Marketing is responsible for developing and executing strategic marketing

initiatives to enhance the organization’s visibility, attract key stakeholders, and promote its

programs and services. This role will report to the CEO. This role focuses on branding, digital marketing, and partnership development to achieve measurable growth in awareness and engagement.

Key Responsibilities

Marketing Strategy and Planning

• Develop and oversee marketing strategies to support organizational objectives
• Provide insights and recommendations on market trends, audience behaviors, and
  
  

emerging technologies

• Assist in the creation of integrated marketing campaigns across digital, print, and
  
  

media channels

• Collaborate with the Director of Communications to enhance brand positioning
  
  

and messaging

• Collaborate with the Director of Communications to direct and support the IW brand and
  
  

its supporting brands to ensure clarity and consistency across all channels and

formats including logo identity, naming, websites, and imagery.

• Mentor and guide team members on strategic planning and execution
• Work with the Director of Communications to develop and implement comprehensive
  
  

marketing plans aligned with organizational goals.

• Analyze market trends to identify growth opportunities and challenges
• Serve as a liaison between the marketing department and external agencies and
  
  

consultants

Integrated Campaign Content and Creative Strategy

• Lead the development of content strategies that resonate with target audiences
• Collaborate with program leads to define and build actionable campaign strategies
  
  

to support program objectives.

• Collaborate with the Director of Communications to ensure content development
  
  

supports marketing objectives.

• Maintain and refine the organization’s voice and visual identity
• Develop campaign calendars and oversee content distribution across platforms
• Provide mentorship and support to team and contractors
• Optimize website content and user experience to enhance engagement and
  
  

conversion.

• Plan and manage multi-channel marketing campaigns in alignment with the Director
  
  

of Communications.

• Establish regular reporting and metrics for campaigns and continually optimize
  
  

for return on investments and mission success.

• Work with counterparts to develop a social media strategy that supports program
  
  

goals.

Program Marketing and Analytics

• Develop and support founder and investor experiences through program support
  
  

and enhancement.

• Led the creation of program marketing plans that integrate into the larger IW
  
  

communications and marketing efforts.

• Oversee the creation of high-quality content to promote programs and participants
  
  

including blogs, podcasts, virtual events, etc.

• Work with the Director of Communications to create and promote founder success
  
  

stories in various formats.

• Support campaigns to ensure optimal experience for founders and investors at IW
  
  

events in cooperation with the Director of Communications.

• Establish tracking and reporting of KPIs to establish leadership and differentiation
  
  

of IW to key audiences.

Strategy Partnership Manager

• Develop and execute partnership programs in collaboration with Business
  
  

Development

• Identify and cultivate strategic partnerships that align with the organizational
  
  

goals and mission of enabling the growth of entrepreneurs to support economic

development in the region

• Serve as the primary contact for external stakeholders in marketing-related
  
  

initiatives.

• Ensure consistent brand messaging across all partner touchpoints
• Manage sponsorship opportunities and development opportunities internally to
  
  

align Business Development, Communications, and programs to meet partner

objectives

Operations

• Manage any aligned vendor relationships required to reach organizational goals
• Evaluate and adopt tools and external resources needed to support initiatives and
  
  

work efficiently and effectively.

• Mentor and support operations staff
• Collaborate on marketing budgets and annual planning with the Director of
  
  

Communications

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field. Advanced degree preferred
• 8 years of experience in marketing, communications, or related field
• Demonstrated skill and ability to drive product/program marketing success
• Experience taking new programs/products to market
• Extensive history of managing marketing campaigns and projects including website
  
  

launches, events, social media, and integrated campaigns

• Proficiency in digital marketing tools, analytics platforms, and CRM systems
• Excellent judgment and creative problem-solving skills
• Strong project management and leadership skills
• Familiarity with marketing automation tools, customer relationship management (CRM)
  
  

systems and analytics platforms.

• Expertise in go-to-market efforts and managing scaling marketing efforts
• Experiences working in and with technology industries such as software, hardware, life
  
  

sciences, and/or robotics

Innovation Works provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Powered by JazzHR

uKOc6ITo6J