Media Strategist

Category : : Professional

Subscribe : :

Department : : University Communications & Marketing

Locations : : Binghamton, NY

Posted : : Jan 28, 2025

Closes : : Open Until Filled

Type : : Full-time

Ref. No. : : 02221

Position ID : : 185007

About Binghamton University :

Binghamton University is a premier public R1 research institution in the State University of New York (SUNY) system that unites more than 130 broadly interdisciplinary educational programs with some of the most vibrant research in the nation. Our unique character - shaped by our mission, outstanding academics, facilities, and community life - promotes extraordinary student success, research, and service; Binghamton University is where our students, faculty and staff thrive.

Working at Binghamton University is more than about having a great job - it is about having the opportunity to flourish in an exciting, engaging environment. Our faculty and staff appreciate Binghamton's collegial and inclusive culture and its commitment to excellence, education, innovation and civic engagement. Our diverse campus community contributes to our success.

Binghamton merges rigorous academics, distinguished faculty who value cutting-edge, and community-engaged research, teaching and service, exceptional staff, and ultramodern facilities to engage and challenge its 18,000 students. Our high-achieving student body represents diverse experiences from first-generation college-goers to international students. Beyond their talent, these classmates share a desire to shape the future through technology, insight, intellectual exploration, and community service.

We are an affirmative action / equal opportunity employer, and in keeping with this commitment, we welcome all to apply, including veterans and persons with disabilities.

Job Description :

Budget Title : Senior Staff Assistant (SL-3)

Salary : $65,000 - $80,000 (commensurate with experience)

The Media Strategist would primarily showcase Binghamton University's prominent faculty achievements, and the impactful research conducted across a wide variety of media outlets.

Binghamton University has a research, scholarship, and creative activities profile of a premier public university. Binghamton's research ranks among the top 70 reporting public institutions without medical schools. A media strategist and content creator will focus on enhancing Binghamton University's reputation as a dynamic research university and promoting Binghamton's academic and institutional leadership through press releases, media advisories and direct engagement with local and national media outlets. This begins with collaborating closely with faculty members to understand their research and develop effective media strategies to communicate their work both to academic peers and broader audiences.

The objective of the media strategist is to increase the media exposure of the research and creative activities conducted by faculty members and the research centers on campus.

The primary responsibility will be to distill complex faculty research findings into engaging and accessible content directed at diverse audiences, especially other academic institutions, policy makers and potential collaborators, as well as media outlets and the general public.

Responsibilities :

• Develop a multifaceted media strategy to promote faculty research initiatives across multiple channels, including traditional media (print, television, radio) and digital platforms (website, social media, podcasts, video, newsletters).
• Collaborate with internal teams to integrate faculty research initiatives into broader institutional messaging and branding efforts. With a heavy emphasis on video production and website creation.
• Collaborate with faculty members to understand their research projects, objectives, and target audiences. Motivate faculty members to be more active in promoting their research findings.
• Create engaging and compelling content to showcase faculty research, including press releases, articles, blog posts, multimedia materials and websites.
• Build relationships with journalists, media outlets, and influencers to secure coverage and placements for faculty research.
• Monitor media coverage and track the impact of communication efforts.
• Provide regular reports and impact analyses to stakeholders.
• Stay updated on industry trends, best practices, and emerging media relations and research communication technologies.
• Provide media training and support to faculty members to enhance their communication skills and media presence.
• Short term goal is to increase the number of media hits for Binghamton University Faculty members.
• Medium range goal would be to have a high awareness of faculty research and expertise, especially in Binghamton-centric areas of study.
• The long-range Goal would be to enhance the profile of Binghamton among our peers as a highly functioning research institution.

Requirements :

Preferred :

Visa sponsorship is not available for this position

Additional Information :

Offers of employment may be contingent upon successful completion of a pre-employment background check and verification of degree(s) and credentials.

Binghamton University is a tobacco-free campus.

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at info@goer.ny.gov

Payroll information can be found on our website https : / / www.binghamton.edu / offices / human-resources / payroll /

Cover letters may be addressed "To the Search Committee."

Postings active on the website, accept applications until closure.

For information on the Dual Career Program, please visit :

https : / / www.binghamton.edu / offices / human-resources / prospective / dual-career / index.html

Equal Opportunity / Affirmative Action Employer

The State University of New York is an Equal Opportunity / Affirmative Action Employer. It is the policy of Binghamton University to provide for and promote equal opportunity employment, compensation, and other terms and conditions of employment without discrimination on the basis of age, race, color, religion, disability, national origin, gender identity or expression, sexual orientation, veteran or military service member status, marital status, domestic violence victim status, genetic predisposition or carrier status, or arrest and / or criminal conviction record unless based upon a bona fide occupational qualification or other exception.

As required by Title IX and its implementing regulations Binghamton University does not discriminate on the basis of sex in the educational programs and activities which it operates. This requirement extends to employment and admission. Inquiries about sex discrimination may be directed to the University Title IX Coordinator or directly to the Office of Civil Rights (OCR). Contact information for the Title IX Coordinator and OCR, as well as the University's complete Non-Discrimination Notice may be found here .

Binghamton University is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request reasonable accommodation to participate in the job application or interview process, contact : Ada Robinson-Perez, ADA Coordinator email : arobins@binghamton.edu or 607-777-3660.

Application Instructions :

All applicants must apply via Interview Exchange : http : / / binghamton.interviewexchange.com / candapply.jsp?JOBID=185007

Deadline for Internal Applicants : February 11, 2025

Deadline for External Applicants : Open until filled

Review of applications will begin immediately and continue until the vacancy is filled.

You may add additional files / documents after uploading your resume. After you fill out your contact information, you will be directed to the upload page. Please login to check / edit your profile or to upload additional documents : http : / / binghamton.interviewexchange.com / login.jsp .

Salary : $65,000 - $80,000