What are the responsibilities and job description for the Social Media Content Manager position at InsideHigherEd?
Job no : 497437
Work type : Full Time
Location : Jacksonville, AL (Main Campus)
Categories : Staff
Department : Web Services
Requested Start Date :
February 3, 2025
Normal Work Schedule :
Monday - Friday, 8 : 00 a.m. - 4 : 30 p.m.
Job Summary :
The Social Media Content Manager is primarily responsible for serving as the university’s champion for online content and social media strategy. Through this role, the Social Media Content Manager oversees the institution's official social media content and provides for creative content for social media and web that supports the university’s marketing plan.
Duties and Responsibilities :
- Serves as the university’s social media expert, research, plans, implements and evaluates the university’s social media strategic plan.
- Integrates social media with the university's web presence to create one cohesive unit that supports the university’s marketing plan.
- Coordinates internal and external digital advertising campaigns.
- Develops digital marketing strategies to support the University’s branding efforts for various stakeholders.
- Manages the digital communications products designed to promote the University’s brand and support the University’s initiatives, schools, departments, and programs.
- Benchmark peer institutions for best practices and the latest trends in social media and digital marketing.
- Stays current on the latest social media and digital platforms and tools to determine their viability for the university.
- Monitors best practices in the industry and proposes new content and functions related to best practices and user analysis.
- Builds mutually beneficial relationships between the university and the public it serves by establishing creative and positive digital content for social media platforms and the JSU website.
- Advises departments and units on how to best establish a digital media presence, while also regulating the creation of social media pages across campus. Provides training and education on best practices for content and engagement.
- Works closely with the University community (administration, faculty, staff, and students) to develop and enhance the content and presentation of their programs.
- Develops editorial guidelines to ensure content is consistent with JSU brand, voice, style and tone.
- Oversees the university’s social media policy, ensuring adherence by departments and units and overseeing the university-wide social media pages across campus. Notifies appropriate campus authorities and stakeholders of issues as they arise.
- Provides customer service to current and prospective students by answering questions and addressing concerns expressed via direct message as well as commentary.
- Assist with the communication strategy to address issues proactively and reactively as needed.
- Supports the overall division's goal to enhance branding and enrollment at Jacksonville State University.
- Responsible for social media content planning, creation, and management of the university’s main social media accounts to support the university’s marketing and branding goals.
- Performs other duties as assigned by the administration and supervisors.
Required Minimum Qualifications :
Required Documents :
Employee Benefits :
JSU strives to provide great quality of life to our employees through an attractive, competitive benefits package for our full-time faculty and staff. These benefits enhance your salary as a JSU employee and are part of your total compensation package. Benefits include :
For additional information regarding benefits, please visit our website .
Clery Notice : In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, https : / / clerycenter.org / policy-resources / the-clery-act / the Jacksonville State University Police provide information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three calendar years. The JSU Annual Campus Security and Fire Report is available online at : https : / / www.jsu.edu / police / docs / cleryannualreport.pdf
Equal Employment Opportunity : JSU is an Equal Employment, Equal Opportunity, and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Advertised : Jan 17 2025 Central Standard Time
Applications close : Jan 24 2025 Central Standard Time
