What are the responsibilities and job description for the Social Media Manager position at Telegraph Creative?
Telegraph is seeking a talented and driven Social Media Manager to spearhead social media for our client roster. This person will collaborate with our creative and strategy teams to create and execute social strategies and meet set KPIs, while communicating each brand’s unique voice across all social platforms. Ideally, this person is detail-oriented and adaptable, with an all around love for tech, trends, and culture.
Primary Responsibilities:
Strategy
- Stay on the cutting edge of digital platform and social media best practices while producing engaging social concepts for each brand’s unique voice
- Plan and manage multiple client social media calendars
- Monitor, moderate and respond to your brand’s audience and communities you’re responsible for
- Monitor and manage relationships with relevant influencers within assigned client categories and social media trade
- Turn analytics into actionable insights to further the social strategy
Communication
- Maintain effective communication at all times
- Collaborate with platform and other vendor partners
- Work alongside project managers to develop timelines for production and keep all relevant internal teams abreast of project developments and progress
- Provide documentation of all meetings, conference calls, etc., for agency reference
- Be involved in all major account team meetings in which project direction is discussed
Creative
- Work in lock-step with the strategy and creative teams to ensure each client’s brand is being effectively communicated on social media across all mediums
- Be actively involved in execution of social content in collaboration with other brand teams and partners
- Concept and plan for content that supports client business goals
Measurement
- Manage monthly/quarterly reporting to track, measure, analyze and optimize against performance and KPI’s
- Compile data across several digital platforms to create monthly reports, analyzing performance metrics to provide insights and optimizations for future campaigns
- Perform competitive analysis and identify gaps and opportunities in the marketplace
- Gather insights on social trends, competitor activity and existing brands leveraging digital marketing analytics platforms and social monitoring tools like Google Analytics, Hootsuite and HeyOrca
- Present insights and analytics reports to clients
- Drive continuous optimization and improvement based on the insights and reported measurement to the client
Qualifications:
- 2-5 years of experience in community management, social media management or similar roles
- Proven track record of participating and integrating social media into personal or professional success
- Proven communication skills, including strong written and oral communications
- Experience with social media planning and management software
- Strong quantitative, analytical and data literacy skills
- Strong organizational and communications skills to be able to manage multiple projects in a fast-paced environment
- Expert certifications on digital marketing platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, Google and emerging media channels
Preferred (but not required):
- BS/BA degree or higher in marketing, communications, business, journalism or related work experience
- Knowledge of Google Business & Google Analytics
- Proficient with Word, Excel, Keynote and Google products (Gmail, Sheets, Docs); data visualization tools experience is a plus
