What are the responsibilities and job description for the Social Media Marketing Manager position at Melanie L Petro MD LLC?
Description
We are looking for a talented social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will work closely with the Petro team, specifically Dr. Petro and bring her ideas to life. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. The position is expected to be in office Mon- Fri, and we also expect daily posts and videos during the weekend.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Requirements
Responsibilities
- Work closely with Dr. Petro and bring her ideas to life.
- Design and implement social media strategy to align with business goals
- Understand the social media platforms ever-changing policies, Perform research on current benchmark trends and audience preferences
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily across all social media platforms (e.g. original text, photos, videos and news)
- Monitor SEO and web traffic metrics
- Collaborate with other Petro team members
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Requirements and skills
- Proven work experience as a Social media manager (atleast 3 years of experience) We would love to see a portfolio of some of your work!
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design, Adobe Suites, Google Suites, Mailchimp, and all social media platforms
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field or relevant experience preferred
