What are the responsibilities and job description for the Marketing Coordinator position at Insight Global?
About the Role:
We are seeking a highly motivated and detail-oriented Marketing Coordinator to support one of our top residential construction clients growing team. You will play a key role in executing our clients marketing communications plan, focusing on understanding the homebuyer profile and implementing strategies to effectively target this audience. This role requires a blend of creative design skills, project management abilities, and a solid understanding of the home-buying industry.
Responsibilities:
- Website & Digital Content Management: Maintain and update community pages on brand websites, ensuring accuracy and providing compelling creative assets (photos, videos, copy, announcements, and inventory listings).
- Targeted Advertising: Customize ad templates for local markets, incorporating specific calls-to-action and offers, while adhering to legal guidelines and securing necessary approvals.
- Email Marketing: Develop and execute email marketing campaigns for individual communities and the division, including communication with realtors.
- Marketing Materials: Order and manage creative assets for communities (e.g., room designers, virtual tours, interactive floor plans, site amenity maps), and create and order community brochures and marketing collateral.
- Point-of-Sale & Signage: Provide community-level marketing materials, such as displays, flyers, and inserts. Conduct regular audits of community presentations, ensuring consistent branding and high-quality signage, flags, welcome mats, etc.
- Vendor Management: Maintain relationships with third-party vendors for various marketing needs.
- MLS Management: Update and monitor MLS listings in conjunction with the local broker solution (if applicable).
- Event Support: Assist with the coordination and execution of special community events and neighborhood openings.
- Administrative Tasks: Track and process invoices related to marketing plan execution.
- Reporting & Communication: Participate in monthly field calls and the annual marketing summit.
Qualifications:
- 2-5 years of experience in a marketing role.
- Proven project management skills.
- Experience in the home-buying industry, real estate, or other B2C sales environments.
- Excellent communication and interpersonal skills with a positive attitude.
- Proficiency in designing e-blasts and other marketing materials using templates (Canva experience is highly desirable).
- Strong understanding of marketing principles and best practices.
- Ability to work independently and as part of a team.
Compensation:
$55,000 to $65,000 per year annual salary.
Exact compensation may vary based on several factors, including skills, experience, and education.
Benefit packages for this role may include healthcare insurance offerings and paid leave as provided by applicable law
Salary : $55,000 - $65,000
