Marketing Director

JOB DESCRIPTION

The Director of Marketing & E-Commerce drives B2B & B2C marketing, e-commerce growth, and patient experience improvements. They execute hands-on digital marketing (Year 1) and transition into a strategic leadership role (Years 2 ), building a small team Marketing & Growth (50%) • Develop and execute B2B & B2C marketing strategies to increase transactions. • Manage paid ads, SEO, email, content marketing, and conversion optimization. • Improve branding, patient communication, and provider engagement strategies. • Track and optimize marketing KPIs, CPA, and conversion rates. E-Commerce Expansion (40%) • Grow website traffic from 150 → 2,000 visits/month. • Drive 5–10% conversion rate on site traffic. • Improve UX, A/B testing, and customer acquisition funnels. • Oversee website updates, SEO, and CRM/email automation. Customer Journey & Internal Communications (10%) • Enhance patient experience through branding & communication. • Develop staff training materials and company performance dashboards. • Lead weekly goal-sharing via digital media (emails, TV displays, Slack, etc.). Leadership & Team Development (Year 2 ) • Manage contractors/agencies in Year 1. • Hire & lead 1–2 team members in Year 2 . • Build scalable marketing systems for long-term growth.

REQUIRED SKILLS AND EXPERIENCE

6 years in marketing (B2B & B2C). 3 years in e-commerce growth. Hands-on experience in Google Ads, SEO, HubSpot, email marketing, CRO, web design. Experience managing marketing budgets & tracking ROI. Bonus: Healthcare, pharma, or telemedicine marketing.

NICE TO HAVE SKILLS AND EXPERIENCE

Compensation: $140,000-$150,000 Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.