Social Media Marketing Specialist

A client of Insight Global is currently looking for a Sr. Social Media Specialist. The right candidate is a power user of social media platforms with an understanding of how to increase the online visibility, influence, and interact with consumer target markets. Uses social media analytics tools to measure ROI of social media efforts and engagements. Responsible for concept, design, creation and delivery of marketing related content (written and graphical) that supports social media marketing efforts for the various branches and departments. The position will work on multiple projects and campaigns at a time.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Strategize, plan and manage the day-to-day content of all social media initiatives that contribute to the overall communications goal and positively maintain the company’s brand
• Recommend and build social media experiences that engage the appropriate audiences and inform them of our products and services
• Ensure that all content is approved, accurate and continuously up to date. Keep corporate sites updated with fresh, relevant and engaging content
• Partner with and monitor internal and external relationships relative to the successful integrated implementation of social media strategy, platform management and administration required to manage social media accounts and campaigns
• Build relationships with online contributors/ambassadors that have positive influence in the real estate industry
• Use measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives
• Summarize insights and conversations to create actionable reports that lead to optimization
• Advocate, train, and demonstrate good use of social media and Compliance best practices among branch users
• Monitor corporate and outside social media outlets, and recommend improvements, if necessary
• Stay current on social media best practices and integrate them into the overall marketing strategy for the business
• Act as lead specialist for other social media positions providing guidance and direction as needed
• Become and remain familiar with mortgage specific products and services, licensing, disclosure and any other requirements using internal resources
• Assist in other areas of digital marketing that include, but are not limited to, email marketing, website content management, analytics, SEO, and SEM
• Assist in reviewing and proofreading all advertising
• Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
• Ability to work overtime

Qualifications

Education and/or Experience

• Associate degree or equivalent from two-year college or technical school in Communications, Digital Media, Advertising, Marketing and/or Business
• Four plus years of related experience and/or training developing, managing, monitoring, and analyzing social media platforms for brands in a corporate setting
• Knowledge of professional social media management, online forums and conversation auditing tools including, but not limited to Hootsuite, Sprinklr, Spredfast, Falcon.io, etc.
• Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling
• Knowledge of the impact of social media on search engine optimization (SEO) and paid online campaigns
• Ability to communicate effectively with all employees, including the executive committee
• Must be able to work within tight deadlines and budget(s)
• Excellent communication, organizational and time management skills
• Ability to manage multiple responsibilities with attention to detail in a fast-paced environment
• Ability to apply common sense understanding to carry out instructions furnished in written oral form or via the companies applications
• Proficiency with MS Office and email
• Ability to sit for majority of 8-hour workday; use hands and fingers to handle or feel; reach with hands and arms; talk and hear. Specific vision abilities required by this job include close vision and peripheral vision
• The noise level is generally moderate

Preferred Qualifications

• Bachelor's degree from four-year college or university preferred
• Experience with social media crisis management preferred
• Proficient or have working knowledge of Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages a plus