Programmatic Ad Specialist

Programmatic Ad Specialist

If you run Programmatic Ad campaigns, excel at SEO, and want to work for a growing company that values you not only as an employee but also as a person, then we might have the career for you!

About Us

We are Insight Media Stream, a team of passionate experts dedicated to helping businesses succeed in the fast-paced world of online advertising. We connect brands to consumers by utilizing the digital landscape—social media, programmatic advertising, and search engine dominance. Most of our clients are in the outdoor industry, and we are expanding to reach more fields.

We are seeking a motivated, hard-working, and experienced Programmatic Ad Specialist. This person has the potential to manage our technology efforts. This position will place ads, use keywords, and optimize campaigns for KPIs.

Position:

·     Full-time

·     Competitive Salary

·     Onsite in Gainesville, Georgia

Responsibilities:

·     Manage paid search and D2C campaigns, including development, deployment, and optimization

·     Manage and improve SEO and PPC related processes and systems

·     Deliver the most efficient results using targeted audiences, budget management, and bid management

·     Monitor and optimize ongoing campaigns for peak performance daily utilizing KPIs

·     Identify, research, and determine the best course of action to execute clients’ marketing goals, driving efficiencies and improvements

·     Build reports for client campaigns, understand what performed well, how campaigns can be optimized, and provide recommendations

·     Help guide creative based on performance and results

·     Build a comprehensive understanding of each client’s business by analyzing industry trends, target audiences, and competitors to create highly relevant, effective media strategies.

·     Build and maintain strong relationships with clients and vendors, clearly communicating and consistently delivering a high level of service

·     Stay informed on industry trends, bringing new insights and ideas to the team

·     Draft strategic briefs and proposals and organize media plans, maintaining accountability for client deliverables

·     Contribute to the development of marketing strategies for clients

·     Contribute to the ongoing development of the agency

Qualifications:

·     Bachelor’s Degree or Equivalent Experience

·     2 Years of previous experience in digital performance marketing with a focus on paid media buying

·      2 Years of Paid Advertising experience (PPC/Paid Search/Google Ads)

·     Familiar with core SEO tactics

·     Proven ability to plan, strategize, build, optimize, and scale paid ad campaigns

·     Ability to plan a full-funnel ad strategy that blends digital channels using data-driven insights and planning tools, optimizing budget allocations and channel mix

·     Experience and understanding of bid management paid search best practices, optimization concepts, and analytics tools

·     Experience managing 8-15 campaigns simultaneously

·     Organizational Skills and Multitasking Abilities

·     Self-Starter – Ability to work efficiently and independently

·     Strong Attention to Detail and comprehensive follow through

·     Ability to collaborate with teammates and clients

·     Understanding of marketing funnels, channels, attribution, and performance metrics

·     Ability to plan a full-funnel ad strategy

·     Analytical mind to analyze data and metrics and translate them into actionable strategies

·     Ability and Desire to quickly learn new things, new ad platforms, and new tools

·     Proficiency in Microsoft Excel, Microsoft PowerPoint, and Google Slides

·     Dedication to a people-focused company, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel

·     Open to long-term working relationship (2 Years)

Benefits:

·     Competitive Salary

·     401(k) Plan

·     PTO, 11 Paid Holidays

·     Parental Leave of Absence

·     Cell Phone Allowance

·     Casual Dress